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Lead Professional, Brand Creative, Retail, GC

Nike

Company : Nike

Location : Atlanta, GA, 30303

Posted Date : 17 October 2025

Job Details

Nike seeks a Story Designer for Retail: An innovator who will support and develop consumer-led retail concepts and the evolution of the Nike retail business. A creative, collaborative, and strategic teammate who will develop impactful / scalable design solutions for immersive retail environments and experiences. Always looking to expand the possibilities of immersive environments to create design solutions that reflect Nikes brand standards and improve the consumer retail experience.

You have a track record of innovative use of emerging technology to build impactful spaces, consumer engagement and interaction. You can work across several design subject areas such as Environmental Graphic Design, Fixtures, Materials and Digital with ease. You ideate creative concepts, illustrate your ideas, and enjoy being hands-on as you lead projects to completion.

You will work across multiple projects simultaneously, partnering closely with the Greater China Retail Brand team, Store Concepts team and agency partners to deliver highly innovative and immersive concepts and experiences. You will deliver comprehensive design concepts, stay tapped into the pulse of future design trends and apply this thinking to your work, growing the possibilities of immersive storytelling and experiences. We are looking for someone who shares our drive and agility to explore the new; who is passionate and determined to create boundary-breaking experiences.

WHAT YOU WILL WORK ON

  • Support and partner with Design Director to create seasonal and long-term vision, strategic and tactical direction, and design continuity.
  • Support a design process of clear ideation focusing on exploration of color, materiality, texture, spacing, proportion, scale and use of the environment.
  • Ensure project goals and priorities align with Nike retail brand and business strategies.
  • Constantly seek new and innovative ways to tell stories through graphics, styling, lighting, sculpture, photography, video, animation and more.
  • Develop presentation materials that effectively communicate design concepts to all levels of leadership and partners.
  • Collaborate with producers, design counterparts, internal partners (Brand, Retail Brand, Brand Design, Digital, etc.) and external partners to ensure feasibility of designs and functional needs are met.
  • Actively gain knowledge and contribute to the development of Nikes brand standards, design ethos, products and processes.
  • Contribute to education and inspiration, sharing knowledge and exposure to current and future trends influencing the innovation of consumer experiences and technology.
  • Collaborate across project teams and the Retail Design org.
  • Foster innovative thinking, collaboration, and teamwork.
  • Understand design processes to ensure results, timelines and budgets are met.
  • You may travel 10-20% of the time.

WHO YOU WILL WORK WITH

Under the direction of a Design Director manager, and in partnership with Retail Producers and cross-functional peers, you will realize innovative, original retail environments, displays and digital solutions for retail stores. You will collaborate with internal and external design teams to complete multiple projects and ensure the creative intent, design results, timelines and budgets are met.

WHAT YOU BRING

  • Minimum of 8+ years of progressive, technically sophisticated design experience in architectural design, experiential design or brand design and a demonstrated ability to apply these skills in ways that elevate brand excellence.
  • Bachelors/masters degree in graphic design, architecture, industrial design, environmental design, or related field, or equivalent combination of education and experience.
  • A passion for the Athlete*, Sport, and Culture.
  • Demonstrated strength in operating in a design studio and delivering progressively complex projects of varying scales, budgets, and timelines.
  • Adept at applying and performing design skills including concepting, ideation, drawing/sketching, typography, color theory, texture, spatial design in scale, visual presentation development and space planning layouts.
  • Strong knowledge of current trends in color, graphic design, art, photography, architecture and experience design and their application to the sport industry.
  • Strong knowledge of production design, fabrication, materiality, and emerging manufacturing trends.
  • Strategic thinking and adept at connecting the dots across multiple approaches and outputs.
  • Strong attention to detail.
  • Proven ability to manage ambiguity and create compelling solutions when the way forward is not always clear.
  • Excellent verbal and written communication skills. Ability to present new concepts and designs to small and large groups, including presenting to executive leaders and external partners.
  • Proven ability to manage multiple and competing work priorities, demands and changes.
  • Strong interpersonal and collaboration skills with a highly developed ability to cultivate relationships in an open, positive and inclusive environment.
  • A sense of humor, positivity and an entrepreneurial spirit.
  • A strong portfolio of relevant work.
  • Demonstrated expertise using computer design applications including SketchUp, Figma, Keynote and Adobe Creative Suite. Experience with motion graphics and video-editing is a plus.

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