Influencer Marketing Coordinator , Zappos

Influencer Marketing Coordinator

Zappos is looking for a detail-oriented and enthusiastic Influencer Marketing Coordinator to support our influencer marketing strategy. The role assists in the execution of influencer-facing marketing programs that foster engagement, education, and content creation with lifestyle, fitness, and family-focused influencers. Success in this position requires strong organizational skills, attention to detail, and passion for influencer marketing and social media. The Influencer Engagement Coordinator supports the implementation of marketing initiatives that help influencers grow their business with Zappos, focusing on key categories including footwear, athletic, and kids.

Key job responsibilities include:

• Support the onboarding of new influencer partners by coordinating welcome communications, maintaining onboarding documentation, and tracking completion of key partnership requirements.
• Assist in managing day-to-day influencer communications, including sharing promotional calendars, product opportunities, and campaign briefs with assigned influencer partners.
• Help maintain program management tools and compile weekly reporting data to track influencer performance and engagement.
• Coordinate with cross-functional teams (Buying, Merchandising, Social, Tech) to support influencer initiatives, including gathering product information, maintaining campaign calendars, and tracking deliverables.
• Support data collection and organization for program KPIs, helping prepare performance reports and tracking test-and-learn initiatives.
• Coordinate influencer gifting programs, including tracking inventory, managing shipping logistics, and documenting content delivery.
• Help organize and execute influencer events and activations.