Head of E Commerce - StreamLabs

Overview

StreamLabs Water is a leader in smart home water monitoring solutions, providing innovative products that help homeowners protect their properties, conserve water, and gain real-time insights into their water usage. Our mission is to empower customers with tools to manage their water systems efficiently and sustainably. We are seeking an experienced and visionary Head of E-Commerce to lead our online sales strategy and drive growth in this critical area of our business.

Responsibilities

• Strategic Leadership: Develop and implement a comprehensive e-commerce strategy aligned with StreamLabs Water's business objectives, focusing on revenue growth, customer acquisition, and retention.
• Revenue Growth: Drive online sales growth through effective product positioning, pricing strategies, and promotional campaigns.
• Platform Management: Oversee the operation and optimization of the e-commerce platform, ensuring a seamless, secure, and user-friendly shopping experience.
• Customer Experience: Enhance the customer journey by improving site navigation, product discovery, and checkout processes, with a focus on reducing friction and increasing conversions.
• Digital Marketing: Collaborate with the marketing team to execute data-driven campaigns, including SEO, SEM, email marketing, affiliate marketing, and social media advertising, to drive traffic and conversions.
• Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) such as traffic, conversion rates, average order value, and customer lifetime value, providing actionable insights to improve performance.
• Product Strategy: Partner with product and engineering teams to identify and launch new products or features that align with customer needs and market trends.
• Partnerships: Manage relationships with third-party vendors, logistics providers, and payment processors to ensure efficient operations and a positive customer experience.
• Team Leadership: Build and lead a high-performing e-commerce team, fostering a culture of innovation, collaboration, and accountability.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
• 7+ years of experience in e-commerce, with at least 3 years in a leadership role.
• Proven track record of driving revenue growth and scaling e-commerce operations, preferably in the smart home, IoT, or consumer electronics industry.
• Strong understanding of e-commerce platforms, tools, and technologies (e.g., Shopify, Magento, or similar).
• Expertise in digital marketing, including SEO, SEM, email marketing, and analytics.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong leadership and team management skills, with the ability to inspire and motivate a team.
• Exceptional communication and interpersonal skills.
• Passion for sustainability, smart home technology, and water conservation is a plus.

About Us

StreamLabs Water is a leader in smart home water monitoring solutions, providing innovative products that help homeowners protect their properties, conserve water, and gain real-time insights into their water usage. Our mission is to empower customers with tools to manage their water systems efficiently and sustainably.