Global HCP Marketing COPD - Dupixent

Global Hcp Marketing Copd - Dupixent

The role's primary responsibility will be to support the development and execution of innovative and differentiating brand marketing strategies and tactics for HCPs, to create a best-in-class experience for them. The Director of Global Marketing HCP will work closely with country and cross-functional teams to ensure that the marketing strategy is consistent across respiratory indications and contributes to strengthen Dupixent Franchise.

The opportunity is to join the dynamic COPD franchise, a key growth driver within the Sanofi organization. This will mean being entrepreneurial, thinking big, working together as a team, differentiating from our competitors and focusing on science to address the unmet needs of patients that are suffering around the world. The position requires a highly motivated individual who can work independently, with a strong execution focus and a global mindset.

This position would preferably be based in Cambridge, MA and will report to the Global Indication Lead COPD.

You will be working in the Global Alliance Immunology Franchise team where we take pride in our commitment to excellence and value our team culture. What drives us is the opportunity to make an impact with Immunology products that truly can transform the lives of people living with COPD, Severe Asthma, Atopic Dermatitis, Chronic Rhinosinusitis with Nasal Polyposis, Prurigo Nodularis, Chronic Spontaneous Urticaria, and Eosinophilic Esophagitis.

This role reports to the Global Indication Lead COPD and supports the development and execution of innovative and differentiating brand marketing strategies and tactics aiming at creating best in class HCP experience.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities

Strategic Alignment & Planning for HCP Marketing:

• Global HCP Marketing Strategy Co-creation and Execution for Dupixent in COPD
• Leverage competitive insights and market intelligence to drive positioning of Dupixent as First-in-class and Best-in-class treatment for COPD with underlying type 2 inflammation
• Develop and implement multichannel marketing approaches to maximize awareness and adoption
• Shape value proposition and create compelling brand narratives and messaging

Market & Stakeholder Engagement:

• Collaborate with Market Development for KOL Strategy Development and Engagement
• Engage with HCPs to gain deep insights into the needs in COPD collaborating with the assigned key markets to support aspirational and best in class positioning in respiratory space
• Partner with Medical Affairs and HEVA to optimize IEGP delivery
• Drive scientific communications and congress strategy execution
• Collaborate with Customer engagement teams to support the improvements in customer journey from a marketing perspective

Ongoing Commercial Excellence:

• Lead development of unbranded/branded campaigns including IVAs and one Dupixent pulm narrative
• Co-create launch assets with affiliates to ensure market success
• Monitor competitive landscape and optimize tactical approaches
• Drive performance initiatives across regions, sharing best practices
• Support the growth of brand in ever increasing competitive landscape
• Spearhead the integration of COPD initiatives into the broader respiratory portfolio including one Dupixent Pulm narrative, creating synergies that enhance overall brand equity and generate a positive halo effect.

Cross-Functional Collaboration and Leadership:

• Orchestrate collaboration across Alliance team and Medical Affairs, Market Access, and Market Development
• Manage external partnerships specifically with agencies and vendors with internal quality process and vendors
• Support with proactive engagement the upcoming key markets' launch preparation and execution

About You

Experience and knowledge:

• Demonstrated Marketing and Brand leadership experience at Local level, including ability to build marketing strategies, experience in launch, brand planning and omnichannel.
• Proven ability to maintain market leadership in competitive environments
• Cross functional collaboration with R&D, Medical Affairs, Market Access, Public Affairs
• Experience in advancing Customers engagement
• Strong analytical skills to convert data into actionable insights
• Respiratory and/or relevant Biologics experience preferred
• Global Marketing experience preferred

Leadership skills:

• Strategic thinking: ability to disrupt status quo with innovation while remaining pragmatic and focused on priorities. When under pressure, ability to bring others along to explain how strategic ideas fit into the larger context, and approach challenges thoroughly with a broad view, considering different potential outcomes.
• People Leadership: ability to lead through influence, inspire teams, engage and leverage everyone's strengths while being highly self-aware. Set high standards and expectations, communicates proactively, collaborative and approachable
• Relationships and Influence: effective stakeholder management, politically astute and role model teamwork and collaboration
• Result orientation: driven to develop and execute optimal strategy meeting corporate objectives, while creating pragmatic solutions. Comfortable with ambiguity and ability to adapt with agility, take calculated risks and anticipate potential issues.

Education:

• Bachelor's degree in life sciences, marketing or business required

Languages:

• Fluent in English

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.