Gaming Creator Growth Manager - TikTok LIVE

Responsibilities
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. We're looking for a sharp, execution-driven Creator Growth Manager to support TikTok LIVE's gaming creator ecosystem. In this role, you'll help plan and execute creator growth programs, track performance, and collaborate across content, product, and BD teams to drive measurable creator impact. You will report directly to the Creator Growth Team Lead and focus on delivering initiatives that scale growth across key creator segments. This is a great fit for someone who excels at turning strategy into action, thrives in fast-paced environments, and has a deep understanding of the creator economy in gaming vertical. Responsibilities: Creator Segmentation & Support Execution - Apply and refine a tier-based segmentation model for creators by content type and growth stage. - Deliver appropriate growth tactics per tier (e.g., 1:1 guidance, group sessions, self-serve resources). Growth Program Delivery - Responsible for end-to-end execution of creator growth programs that cover cohort selection, onboarding, milestone tracking, and performance analysis. - Operationalize creator sprints, rewards systems, and incentive campaigns aligned to tier-based goals. Performance Analysis & Reporting - Collaborate with content and data teams to surface insights on creator performance, identify blockers, and highlight growth opportunities. - Translate performance trends into actionable recommendations that inform program strategy and execution. Creator Education & Enablement - Co-develop toolkits, guides, and training materials that help creators improve content output and monetization. - Ensure content is clear, modular, and scalable to reduce the need for manual support. Feature Adoption Execution - Assist in driving adoption of key TikTok LIVE features among creators. - Track usage, gather creator feedback, and help optimize rollouts with the Product and Ops teams. Publisher Activation Support - Work closely with Campaign, Content, and Product teams to execute publisher-side campaigns, ensuring alignment across creator, content, and feature strategy. - Support creator participation by monitoring performance, growth impact, and campaign execution quality. - Help surface key learnings to inform future co-branded initiatives and activation models. Trend Monitoring & Program Iteration - Monitor creator behavior, platform trends, and competitive benchmarks. - Contribute ideas and insights to improve growth playbooks and campaign strategy.
Qualifications
Minimum Qualifications: - 5+ years of experience in creator strategy, content operations, or growth marketing - Proven ability to execute programs and initiatives with measurable impact - Strong analytical skills with comfort navigating dashboards and campaign metrics - Experience working with creators, influencers, or publisher campaigns (gaming or livestreaming preferred) - Collaborative mindset and ability to work cross-functionally with content, product, and data teams - Clear communicator with strong project ownership
Job Information
(For Pay Transparency)Compensation Description (Annually)
The base salary range for this position in the selected city is $83600 - $ annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at