Field Marketing Manager (Hybrid) - Las Vegas or Jersey City

Caesars Marketing Role

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

Our Mission: "Create the Extraordinary"

Our Vision: "We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence."

Our Values: "Blaze the Trail, Together We Win, All-In on Service"

Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

Job Summary

The role is responsible for driving local marketing plans that address regional business objectives, managing sports partnerships, identifying opportunities with local casinos, executing regional offers and implementing brand programming by working closely with our Creative, Promotions, and Operations teams.

How You Will Create the Extraordinary

Lead marketing for retail openings, digital launches, B&M events, and sports partnerships.

Spearhead omni-channel strategies to drive ROI, regional retention, and new sign-ups.

Serve as primary liaison on regional Field Marketing creative requests with the internal creative agency team.

Submit creative requests, proof marketing assets, and traffic final assets to appropriate stakeholders.

Drive promo code creation and communication to partners.

Lead QR code development and tracking for creative assets.

Design and plan innovative promotions, contests, and advertising campaigns that grow the business via acquisition and retention channels.

Train B&M front line staff on Digital Caesars Rewards benefits.

Promote new member enrollment in the Sportsbook app with on-ground activations.

Assist customers with issues enrolling in our app and relay customer feedback to support teams.

Collaborate with Operation Managers and Casino Partners to ensure campaigns are executed to quality standards.

Strategically ideate and direct campaigns around tentpole events in the sports calendar, aligning all available assets internally with our B&M counterparts.

Maintain brand advocacy consistency across various touch points.

Develop subject matter expertise by market in the Midwest region.

Manage print production vendors and delivery of marketing assets.

Design, order, and distribute team merchandise and swag for promotional giveaways.

Oversee the inventory of materials, creative assets, and resources for activations across regional and national campaigns.

Report industry news and competitor trends by market.

Facilitate a strong VIP experience, leveraging exclusive Caesars Rewards and partnership benefits.

Monitor website accuracy and confirm updates are made accordingly.

Host events at managed regional retail sportsbooks and restaurants.

What You Will Need

Strong knowledge of Caesars Sportsbook digital products and apps.

Outgoing personality and willingness to engage with guests/players.

Knowledge of digital betting, casino wagering, and sports.

Curiosity, creativity, and analytical skills.

Excellent communication with outstanding listening and problem-solving abilities.

Strategic marketing plan development and execution experience with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming).

Experience operating in a fast-paced environment.

Bachelor's Degree from an accredited 4-year institution required.

Additional Requirements

Strong leadership, project management and organizational skills, with an ability to multi-task.

Need to work during peak event times, which are often evenings and weekends.

Willing to spend time in our owned casino properties.

Strong technical skills and business acumen. Proven ability to apply that knowledge to develop and execute marketing programs that drive revenue and ROI.

Superior presentation and written communication skills.

Strong relationship building skills.

Ability to travel as required (approximately 15% in US).

Valid Driver's License.

3+ years experience in marketing.

Together We Win

We believe in delivering family-style servicean approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

Equal Employment Opportunity

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person's race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.