Digital Marketing Manager

Digital Marketing Manager

The Digital Marketing Manager supports the development and execution of corporate digital marketing strategies across multiple channels, including web, search, email, and other digital platforms. They will act as a key strategic resource for the Digital Marketing team, serving as a partner to colleagues across the broader marketing organization to deliver agile, effective, and measurable digital campaigns.

This role is responsible for helping prioritize and manage marketing requests through an agile process, ensuring campaign content, channel execution, and optimization are aligned with business goals. The Manager will leverage data, testing, and industry best practices to establish baseline metrics, track progress, and continuously improve digital performance across channels. As a trusted advisor, they will provide strategic and tactical guidance to colleagues and agencies, ensuring content and campaigns are developed in the right formats and optimized for the intended audience and channel.

The Manager will play a key role on the Digital Marketing Strategy team, helping deliver measurable results that contribute to companywide and campaign KPIs, such as improving customer engagement, driving online conversion rates, generating leads, and reducing call center volume.

As the digital marketing function grows, the Manager will also lead one or more direct reports and cross-functional resources in the planning, execution, and optimization of digital strategies. They will manage communications and reporting with colleagues and senior management, requiring strong collaboration skills to drive effective partnerships across business units, creative, analytics, UX, IT, and external vendors.

The position reports to the Digital Marketing Director, and is based in our Secaucus, NJ headquarters (hybrid work schedule - 3 days per week in office).