Executive Director, Hospital Marketing

Main Responsibilities and Accountabilities:

• Establishes and gains approval for strategic direction and marketing activities associated with multiple product portfolios, including product and LCM launches, that span numerous hospital based therapeutic areas and ensures active inputs from key stakeholders in medical affairs, sales, commercial development, clinical research and development, regulatory affairs, etc. Applies innovative and competitive strategies to the development of business plans for in-line and launch brands. Accountable for proactive management of marketing activities to assure compliance with internal Company and external requirements.
• Leads the development and execution of the franchise and brand position, growth strategies and tactics for all products in franchise / therapeutic area. Gain management approval and organizational alignment by guiding development and presentation of one year annual planning and multi-year strategic planning.
• Effectively engages and leads the franchise / brand decisions in partnership with Healthcare System teams (HCS) to ensure channel strategies, pricing and overall access strategy is aligned to brand objectives and financial goals.
• Supports & engages all strategic and tactical management of the therapeutic area portfolio. Ensures the development of the annual business plan based on effective market definition, segmentation, clear definition of business opportunities and identification of appropriate business levers. Accountable for the successful implementation and measurement of commercial plans across multiple products in the hospital setting to maximize patient reach, revenue and market share. Ensures effective marketing representation on therapeutic area business (medical affairs, sales, commercial operations and marketing) teams.
• Leads with a strong orientation on budgeting, forecasting and new capability building for the hospital franchise. Accountable for strategic plan and manufacturing plan forecasting in partnership with HCS and finance, including gaining stakeholder input on projections. Ensures proper inventory management for each product.
• Develops and sustains an innovative, collaborative high performance culture for the business team. Leads an inclusive and growth based culture for performance with a focus on recruiting, developing and advance key talent within marketing.
• Accountable for recommendations on brand and portfolio life-cycle management and gaining alignment on these from multiple stakeholder groups, including senior leadership. Is a member of the Global Therapeutic Area Leadership Team working closely with global partners to identify new product opportunities, accelerate the process of bringing packaging, administration, new products and line extension concepts to the U.S. market. Inputs into early stage product development to define Target Product Profile and Target Labeling.
• Ensures US Commercial Operations input is provided in the development of Target Product Profiles, clinical research protocols and Target Labeling copy through appropriate channels - Therapeutic Area Leadership Teams, Global Project Review Committees, Global Launch Teams, etc. Represents regional priorities with therapeutic / franchise areas on Therapeutic Area Leadership Teams and ensures that the North American Commercial Operations position is reflected in all key projects.
• Builds effective working relationships with key external customers, including thought leaders and patient advocacy groups across the entire range of therapeutic areas assigned. Ensures effective agency relationships are managed and developed in support of key initiatives. Selects and refines groups of vendors used for therapeutic area programs and projects and ensures alignment with therapeutic area marketing teams.
• Has responsibility for oversight and effective management of all team members (i.e. direct and indirect reports) to include but not limited to the following:
• Liaises with Government Reporting, Legal and Compliance to ensure compliance of all marketing programs.
• Assures proper staff assignment and timely completion of appropriate training.

Position Qualifications and Experience Requirements:

• BS/BA, MBA preferred
• At least 15 years relevant health care (can include biologics, medical device or pharmaceuticals) sales/marketing or related experience including at least 8 years of US focused product management experience with launch of product or line extension and 7 or more years people management experience.
• Must have demonstrated experience in contributing business input to early stage development projects.
• Experience with buy & bill and in-patient hospital reimbursement and marketing / selling along with account management experience.
• Experience in multiple therapeutic marketing and / or commercialization preferred
• Understanding and prior experience of high cost biologic commercialization and reimbursement

Our Benefits

CSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.

Please take the time to review our benefits site to see what's available to you as a CSL employee.

About CSL Behring

CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients' needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.

CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.
We want CSL to reflect the world around us

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. Learn more Inclusion and Belonging | CSL.

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