Director, SMB Growth Marketing

About the job

Position Title : Director of SMB Growth Marketing (Walmart Connect)

Position Summary

As the Director of SMB Growth Marketing at Walmart Connect, you will design and scale a CRM and lifecycle marketing practice that drives advertiser acquisition, engagement, and retention across small and medium-sized businesses (SMBs). You will focus on 3P Sellers (domestic and international) and Emerging advertisers, building personalized, data-driven customer journeys that accelerate growth and deliver long-term value. The role requires a strategic, innovative leader who leverages CRM technologies, AI-driven marketing, and automation to scale programs efficiently. You will create multi-channel, multi-touch experiences across owned, earned, and paid channels to deliver the right personalized content to the right advertisers at the right time. Your leadership will position Walmart Connect as the partner of choice for SMB advertisers, balancing strategic impact with operational excellence.

What you’ll do

• Accelerate Activations – Launch high-velocity marketing programs that drive new advertiser activations at scale, prioritizing high-quality segments with the greatest potential for success.

• Strengthen Retention – Develop “always-on” lifecycle programs that deepen engagement, usage, and maximize ROI. Deliver content and recommendations that help advertisers optimize campaigns and build long-term confidence in the platform.

• Implement AI-Supported Marketing Programs – Integrate AI tools into CRM and lifecycle marketing to enhance personalization, optimize campaign delivery, and predict advertiser needs. Use AI to scale insights, content recommendations, and timing for improved efficiency and impact.

• Automate Workflows – Modernize CRM operations by integrating customer data and performance metrics into marketing automation platforms. Reduce manual processes to increase speed, personalization, and scalability of lifecycle campaigns.

• Multi-Channel, Multi-Touch Marketing – Design programs across owned channels (email, site, SMS, in-app, webinars) and paid media with coordinated messaging and personalized journeys.

• Institutionalize Experimentation – Build a test-and-learn framework to continually optimize activation and retention strategies. Scale what works and sunset what doesn’t, embedding experimentation into the team’s operating model.

• Data-Driven Insights – Define and track KPIs, analyze campaign performance, and apply insights to refine strategies to improve advertiser experience and outcomes.

• Cross-Functional Collaboration – Partner with Sales, Product Marketing, Marketplace, Operations, Analytics, and Brand Marketing to align lifecycle and CRM initiatives with broader business objectives.

• Team Leadership & Inclusion – Lead and mentor a high-performing, inclusive team with clear objectives and KPIs, fostering innovation and execution excellence.

What we’re looking for

• 8–10+ years of experience in CRM/Lifecycle Marketing for B2B; proven success in scaling acquisition and retention campaigns. Experience in retail media is a plus.

• Proven ability to build and execute data-driven customer journeys that improve acquisition, engagement, and retention.

• Expertise in CRM platforms (e.g., Salesforce ecosystem, Marketing Cloud) with data integration across sources for lifecycle programs.

• Strong collaboration with Sales and Product; experience designing and implementing AI-supported marketing programs for personalization and optimization.

• Track record of multi-channel, multi-touch campaigns that drive measurable results.

• Analytical and data-driven leadership; ability to define KPIs, monitor performance, and translate insights into strategy.

• Exceptional communication and stakeholder management; ability to navigate matrixed organizations.

• Proven ability to lead inclusive, high-performing teams.

Preferred Qualifications

• MBA or advanced degree.

• Experience with retail media or digital marketplaces.

• Experience building new tools and processes from the ground up.

Primary Location

850 Cherry Avenue, San Bruno, CA , United States of America

At Walmart, we offer competitive pay and benefits. Benefits include health, vision, dental, 401(k), stock purchase, life insurance, PTO/PPTO, parity with laws, and other programs. See One.Walmart for information about PTO and benefits; eligibility applies.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

• Bachelor’s degree in Marketing, Business, or related field and 6 years of experience in marketing or related field OR 8 years of experience in marketing or related field.

• 3 years of supervisory experience.

Minimum Qualifications (cont.)

Digital marketing experience including affiliate, display, and cross-functional leadership is preferred.

Note

The annual salary range for this position is $143,000.00-$286,000.00. Additional compensation may include performance bonuses and stock. This position may also include benefits such as education assistance through Live Better U. Salary and benefits are subject to plan terms and eligibility.

Health and safety policy: Walmart maintains a drug-free workplace and a no-tolerance policy for illegal drugs and alcohol on the job.