Director Guest Marketing Strategy, A&A

Director Guest Marketing Strategy, A&A

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative, and innovative marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study consumers to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, audience segments and behaviors, strategies, and tactics, overcoming obstacles and measuring success.

Working within Guest Marketing Strategy, you will serve as a brand builder, business driver, and connector across the enterprise. You'll lead the development of consumer-centric, culturally relevant marketing strategies that build brand equity, strengthen consumer relevance, and drive business results. You will partner across marketing, digital, loyalty, Roundel, merchandising, and enterprise teams to bring strategic objectives to life across the marketing and digital ecosystem. Your commitment to collaboration will rally internal and external partners around a unified strategy and shared outcomes.

As Director Guest Marketing Strategy, A&A you will lead a team of marketers, leveraging your leadership, strategic thinking, and analytical skills to grow the brand and the Apparel & Accessories business. You'll deliver annual and quarterly guest marketing strategies, as well as monthly and weekly plans and investments, that align consumer, business, and brand outcomes.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

• Lead strategies that drive brand and business growth, creating clarity and alignment across M&D and roundtable partners.
• Analyze guest, business, competitive, industry, and cultural insights with a forward-looking lens.
• Build strong partnerships across Marketing & Digital, Loyalty, Roundel, Pricing, Merchandising, and Finance.
• Collaborate with external brand partners to develop joint marketing strategies and plans that enhance consumer relevance and drive mutual business results.
• Lead Marketing & Digital roundtables and represent Marketing with key internal and external stakeholders.
• Anticipate risks and opportunities, ensuring senior leader alignment on priorities and deliverables.
• Attract, retain, and develop a high-performing, highly engaged team through coaching and feedback.

About you:

• Four-year degree or equivalent experience.
• 12+ years of related work experience; retail experience a plus.
• 5+ years of A&A category experience.
• Strong understanding of fashion/style trends and consumer behavior.
• Expertise in marketing strategy development.
• Curious, analytical, and insight-driven problem solver.
• Skilled communicator, facilitator, and horizontal leader.
• Effective at influencing and collaborating across functions and levels.
• Comfortable in a fast-changing industry and work environment.
• Strong prioritization skills and ability to manage ambiguity.
• Financial and analytical acumen.
• Proven ability to build culture, coach, and lead teams.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.