Director, CommunicationsandAudienceStrategy

Job Overview

Be part of an amazing story. Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditionsabout inspiring stores and irresistible productsabout the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

In partnership with the Senior Director of Communications & Audience Strategy, the Director will design and build a cohesive customer-based audience strategy, workflow, and activation plan across upper, mid, and lower funnel media channels, with a particular emphasis on addressable channels. They will lead audience creation and activation efforts, oversee processes and technology usage, and build a strong partnership with the Customer Driven Insights & Activation team to understand the customer and business strategy and translate them into actionable paid media tactics with measurable outcomes. The Director will work closely with customer strategy, measurement, and analytics teams to uncover performance trends and audience insights, identifying opportunities for improvement through recommended enhancements and plans. Additionally, they will lead and identify new processes and innovative program opportunities that align with the Macy's brand while driving retail innovation. Collaboration with agencies, internal and external analytics partners, and the MarTech stack will be essential to understanding media-attributed customer quality, acquisition, and retention.

What You Will Do

Audience Strategy, Development & Builds

• Help internal teams think holistically for how available data and technology can best support insight, targeting, media and campaign goals.
• Assess available 1P data in Media and MarTech platforms to provide strategic audience recommendations, define and build addressable audiences.
• Map existing and design new communication strategies based on insights and marketing technology capabilities.

Media Strategy & Investment Planning

• Link business strategy to communications strategy and optimal media investment recommendations.
• Consult on multi-touch attribution and marketing mix models to optimize channel mix, spend, flighting and return on ad spend.
• Work with measurement and analytics to set learning agenda, develop tests to gather learnings with the intention to measure effectiveness, discover opportunities, find efficiencies, and reduce overlap.

Drive Innovation & Newness

• Working closely with Brand, Merchant & Corporate Strategy teams, design and ignite new programs, ideas, ways of working within the Macy's ecosystem.
• Develop a strategic roadmap for innovation investments and explorations.
• Advise on best opportunities to create or participate in any Metaverse and Web3 projects.

Skills You Will Need

Business Acumen & Leadership: Strong business sense with proven leadership abilities and the capacity to guide cross-functional teams.

Strategic Thinking & Attention to Detail: A critical thinker who balances big-picture strategy with meticulous execution.

Collaboration & Solution Orientation: Highly collaborative and solutions-focused, with a talent for building productive relationships across marketing functions.

Clear Communication & Executive Presence: Excellent verbal and written communication skills, including the ability to produce high-quality decks and present confidently to senior marketing leaders.

Process Mapping & Workflow Simplification: Passionate about process optimization, with an ability to translate complex workflows into clear, structured, and easy-to-follow solutions.

Data Storytelling & Strategic Insight: Skilled in synthesizing large and disparate data sets into strategic narratives that support brand objectives and business impact.

CDPs & Audience Technology: Hands-on experience with Customer Data Platforms (CDPs), people-based audience platforms, and familiarity with media attribution and media mix modeling.

Ecommerce & Digital Ecosystem Knowledge: Baseline understanding of ecommerce operations, including site structure, taxonomy, team workflows, digital marketplaces, and media networks.

Who You Are

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

Join us and help write the next chapter in our story - apply today!