Director Communications & Marketing, Institute for Policy Solutions (IPS)

Director Communications & Marketing, Institute for Policy Solutions (IPS)

We are seeking a Director Communications & Marketing, Institute for Policy Solutions (IPS) who will plan, design, implement and manage communications, marketing, earned media, owned media and paid media strategy and programs for a division with overall responsibility for advancing division initiatives. Will shape and advance the communications strategy, message, and brand across local, state, national and/or global communications. The Communications & Marketing Director may work closely with faculty, staff, students, the central communications & marketing team, and other media departments to ensure a comprehensive and coherent strategy through which communication materials are disseminated.

The Director will be responsible for ensuring accurate representation of a division on multiple media platforms, for budget development, implementation and fiscal approval of communications and media-related projects.

Specific Duties & Responsibilities

• Providing vision, leadership, and counsel for the Initiative's communications, including articulating, and overseeing an integrated communications plan.
• Developing and implementing a stakeholder communications strategy to share the Initiative's work with key stakeholders including but not limited to funders, school leadership, industry partners, and policymakers.
• Proactively identifying strategic communication opportunities with internal and external partners. Developing benchmark criteria to track and evaluate the effectiveness of the communications strategies on a regular basis.
• Responsible for visibility, branding, and promotion of the school/division/center through a variety of approaches, e.g., online and print media, radio/tv.
• Creating and overseeing the creation of original content across a variety of platforms, across current and emerging channels.
• Provide consultation and advice to the school/division/center senior leadership, faculty and staff on communications and marketing strategies and concerns.
• Formulating and managing a comprehensive media relations strategy and program at the local, state, and national levels encompassing print, television, and social media outlets.
• Establish effective communications and marketing policies and procedures, including identifying and selecting the most effective approaches.
• Direct communications and marketing research to provide sound advice and consultation to school/division leadership.
• Evaluate the effectiveness of communications and marketing efforts and implement changes and best practices.
• Foster relationships with various media outlets; may have national and international scope.
• Collaborate with development staff representing respective area to develop effective fund-raising materials.
• Manages professional staff; manage budget for department.
• Overseeing budget, implementation and fiscal approval of communications and media-related projects. Developing and managing agreements and contracts with external communications rms.
• Perform other related duties as requested.

Minimum Qualifications

• Bachelor's Degree in Communications, Marketing, or related field.
• Ten years of related experience.
• Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

• Journalism experience.

Technical Skills and Expected Level of Proficiency

• Branding - Advanced
• Campaign Management - Advanced
• Communications Planning - Advanced
• Copywriting - Advanced
• Content Management - Advanced
• Editing - Advanced
• Email Marketing - Advanced
• Media Monitoring and Analysis - Advanced
• Public Speaking - Advanced
• Search Engine Optimization - Advanced
• Stakeholder Engagement - Advanced
• Workflow Management - Advanced
• Writing - Advanced

The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.

The Institute for Policy Solutions (IPS) at the Johns Hopkins School of Nursing takes an interdisciplinary, cross-university approach through collaborative discovery, design and dialogue. Institute scholars and researchers will develop and test practical new approaches and solutions that can translate to practice and policy change.

Nurses are the oxygen of the health system. With insight into the systems that deliver care and impact health, as well as what matters to patients, families and communities, nurses are uniquely positioned to navigate systems of power. The Institute is nurse-led and focused on solutions to eliminate health inequities and optimize health for everyone in this country no matter background or geography. The Institute has two main objectives:

• To achieve better health outcomes for the United States and the world, the Institute will create policy pathways for scaling and spreading diverse, innovative and impactful models of care.
• To elevate the policy, communications and media culture around nursing, the Institute will serve as a resource center where policymakers and news outlets can routinely seek nurses' input.

We provide evidence-based policy and programmatic solutions, cutting edge research, impactful health workforce trainings, and actionable thought leadership. We forge innovative strategic partnerships. We assemble convenings that build bridges and shape opinions. We engage, influence, and mobilize audiences through our outreach. Everything we do is to elevate our nation's health.

Classified Title: Director Communications & Marketing Role/Level/Range: L/04/LE Starting Salary Range: $86,300 - $151,000 Annually ($118,600 targeted; Commensurate w/exp.) Employee group: Full Time Schedule: Monday - Friday 8:30 - 5:00 FLSA Status: Exempt Location: Hybrid/District of Columbia Department name: Research Administration Personnel area: School of Nursing