Content Marketing Specialist

Position:

Content Marketing Specialist

Job Description:

We are looking for a skilled content marketing specialist to help take our marketing initiatives to the next level. You will be responsible for developing high-impact content to help fuel awareness and demand generation in support of Arrow's market position, services and offerings.

What You'll Be Doing:

• Work on various aspects of digital marketing campaigns, including creating concepts, writing and editing content, and interacting with the marketing team.
• Create high-impact content that fuels demand generation and lead nurturing for use in multiple formats, including advertising, email, organic social, web and events.
• Optimize content for SEO, conduct keyword research, and track performance using Google Analytics and other analytics tools
• Develop and execute content calendars for various platforms
• Design engaging email sequences that nurture leads and support marketing automation strategies, ensuring alignment with broader campaigns
• Support development of multi-touch and multi-channel marketing campaigns
• Create and manage video testimonials and other video assets to enhance our social media and digital presence.
• Collaborate across the business to coordinate messaging and content to be leveraged internally and externally.
• Track and analyze the performance of content to measure its effectiveness
• Contribute to other marketing initiatives as needed.

What We Are Looking For:

• Bachelor's degree in marketing, communications, or related field or equivalent work experience.
• 5 years of experience in content marketing, with a track record of achieving measurable growth in brand awareness and lead generation.
• Exceptional writing and storytelling skills, with strong attention to detail.
• Proven ability to manage multiple projects simultaneously, meet deadlines, and stay organized.
• Experience with marketing automation and CRM platforms (e.g., Eloqua, Salesforce) is desirable.
• Ability to generate new ideas and help develop innovative marketing campaigns quickly and efficiently.
• Ability to manage ambiguity well and solve complex problems.
• Strong understanding of digital marketing including SEO, SEM, social media, email marketing and paid media.
• Knowledge of the B2B technology industry or IT distribution is a plus and will help you connect with our target market.

Work Arrangement:

• Hybrid: 3 days in office/2days work from home

What's In It For You :

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement
• Growth Opportunities
• And more!

Annual Hiring Range/Hourly Rate:

$31.47 - $38.46

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.


Location:

US-GA-Alpharetta, Georgia (Sanct)


Time Type:

Full time

Job Category:

Marketing and Communications

EEO Statement:

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.