Community Relations Manager

Company : HCAOA
Location : Canton, MA
Posted Date : 15 October 2025
Job Details
Community Relations Manager
As the Community Relations Manager at Touching Hearts at Home, your primary objective is to foster revenue/hours growth by cultivating and managing client referral relationships within the elder care and health care communities in the Norfolk County, Newton and Wellesley. You will serve as a key ambassador for the Touching Hearts brand, enhancing community awareness and engagement.
The ideal candidate exemplifies our core values of compassion, consideration, commitment, and communication. This candidate is an action oriented, self-starter with an internal drive to build new relationships and maintain existing ones. They excel in collaborating with other service providers and embrace a community-oriented mindset. A motivated self-starter, they are known for their kindness, warmth, and approachable demeanor. They understand their pivotal role as a representative of our company and consistently uphold the highest standards of professionalism.
Responsibilities:
- Develop and maintain strong referral relationships with senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers.
- Leverage existing client networks to build and strengthen referral sources within the community.
- Coordinate community outreach initiatives with marketing efforts, including social media campaigns and local events.
- Represent Touching Hearts at networking events to expand community connections and visibility.
- Conduct proactive outreach activities, including cold calls, meetings, and presentations to prospective clients.
- Develop and execute creative promotional strategies and marketing campaigns.
- Distribute marketing materials, such as promotional gifts, flyers, and brochures, to targeted locations.
- Maintain accurate and detailed records of community relations and business development activities using the Wellsky CRM system.
- Track and report key performance metrics and activities to measure success and inform strategic decisions.
- Monitor and analyze competitive landscape and industry trends.
- Manage and respond to incoming client referrals and inquiries promptly and professionally.
Key Measurements to Success:
- Total number of qualified leads; especially leads from new referral sources
- Total number of new clients
- Growth in client hours per month
- Sales activities (presentations, 1:1 meetings, community events, etc.)
Requirements:
- Valid driver's license
- Vehicle registered and insured in your name
- Between 2 and 4 years of sales experience.
Benefits:
- Paid Time Off and Paid Sick Leave
- FREE Telehealth benefit for you and dependents
- Please note that we DO NOT offer 401K or Health Insurance at this time, although we do intend to add those benefits as the organization grows.
Work Setting:
- Hybrid; office / home / field
Work Schedule:
Monday through Friday from 8 am to 4:30 pm, some events during evening hours. Occasional events occur on weekends, but not common.
Flexible work from home options available.
Compensation: $88,000.00 - $92,000.00 per year
Touching Hearts at Home is a premier in-home companion care resource. We bring vital caregiving and companionship that make it possible for older adults and those living with disabilities to live at home. We are looking for people who are committed to our value to enhance the quality of life of older adults and people living with disabilities or medical conditions by providing the best in-home care with empathy, excellence and integrity. Our service empowers our clients to age, recover and live with dignity and independence in the comfort of home.
Thank you for considering a position with Touching Hearts at Home.
Each Touching Hearts at Home franchise is independently owned and operated. Your application will go directly to the management of the franchisee where all hiring decisions will be made. All inquiries specific to employment at this franchisee should be made directly to the franchise location, and not to Touching Hearts at Home Corporate office.
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Employment opportunities at HCAOA