Business Manager, High Potential Developer Engagement

Business Manager, High Potential Developer Engagement

Cupertino, California, United States

Marketing

Posted: Oct 09, 2025

Weekly Hours: 40

Role Number: 200622148

Description

The App Store is the world's safest and most vibrant app marketplace, serving more than 700 million people each week. Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries, and created millions of jobs. A significant driver of the global economy, the App Store facilitates over $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we're just getting started! The App Store team is looking for a Business Manager to support the growth of high potential mid-sized developers on Apple platforms through new engagement models and guidance. This is a unique opportunity to play a pivotal role in the ongoing success of an important segment of the Apple developer ecosystem.

Responsibilities

Engage with hundreds of high potential developers using scalable communication channels and tools, including periodic 1:1 conversations, to drive business growth, share best practices, advocate for App Store features, and strengthen relationships.

Measure ongoing engagement with developers, from initial outreach to progress on actions such as feature adoption, and the identification of success stories.

Provide ongoing feedback to improve processes, tools, and measurable outcomes.

Collaborate with global App Store and cross-functional teams on developer community engagement initiatives and events.

Support the delivery of 1:many developer educational programs, including online and in person formats.

Minimum Qualifications

3+ years of professional experience with understanding of App Store business models and related platform features, such as games and subscriptions.

BA/BS degree in Business, Marketing, or equivalent experience.

Preferred Qualifications

Knowledge of App Store business critical metrics and their relevance to various apps and the customer lifecycle, including top of funnel, payer conversion, retention, and re-engagement / win back.

Ability to analyze and communicate results clearly and effectively.

Familiarity with CRM software and tracking performance towards specific, measurable goals.

Enthusiasm for smaller developers, their needs, and their unique business challenges.

Ability to efficiently manage time, developer engagements, and developer expectations to ensure program success given targets.

Can work independently as well as in a team environment.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $117,400 and $176,800, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.