JobsUSABrand Manager
Company : Denny's
Location : Irving, TX, 75014
Posted Date : 15 September 2025
Job Type : Other
Category : Marketing
Occupation : Brand Manager
Job Details
Product Marketing Manager, Core Menu
In partnership with the VP of Menu Strategy and Innovation and Director of Menu Strategy, the Product Marketing Manager, Core Menu leads select product initiatives for the brand (including programs such as Kids Menus) and supports initiatives (like Core Menus & Strategic Daypart Initiatives) that can effectively drive traffic and deliver profitable sales.
Manages the product implementation process for core menu, non-traditional travel center locations and regional menus.
Oversees all core menu testing efforts (food-related not value) from planning, development, execution, and analysis as well as communications, inventory management, pricing, projections, and operational feedback.
Plans, develops, executes, and analyzes marketing tests and recommends action steps
Communicates test results, and key learnings to internal leaders to successfully sell-in core menu changes and programs.
Manages programs from development to testing to national launch with effective communication and flawless execution.
Partners with Brand Insights and Product Development to identify key areas of opportunity for new products that will meet existing customer needs and drive traffic to our restaurants specifically for these growth channels and occasions.
Writes briefs for internal and agency partners to guide the development of creative material, enabling them to deliver on the project's strategic vision.
Consults with merchandising teams to ensure that in-restaurant creative materials deliver on the brand strategy.
Provides direction to and coordinates research needs with Consumer Insights group for assigned projects.
Partners with Ops/Restaurant Readiness group to produce training materials for new marketing initiatives and train stores as needed.
Attends key meetings as needed to present and capture notes; Runs cross-functional team meetings and works with teams to populate key information.
Supports the Product Marketing team on ad-hoc initiatives.
Other duties as assigned.
Education and Experience Requirements
5 - 7 years' work experience; marketing or related function in retail/restaurant industry preferred
Bachelor's degree required
Required Knowledge and Skills
Strong project management background
Excellent communication skills, both verbal and written.
Experience with PowerPoint, SmartSheet and Excel.
Strong attention to detail.
Exceptional organizational and time management skills.
Strong interpersonal and influencing skills; able to quickly build cooperative and productive relationship with internal partners and external vendors
The typical pay range for this role is:
Minimum:$84,000.00 - Maximum:$115,500.00
Please note that this range represents the pay range for all positions in the job grade within which the position falls. This job posting is not a promise of any specific pay for any specific employee as the actual pay will take into account a range of factors, including location and experience.
Denny's, Inc. is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law.
Applicants requiring reasonable accommodation for any part of the application process should contact 864-597-8000. PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION.
Denny's, Inc. participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee's Form I-9 to confirm work authorization. For more information on E-Verify, please contact the DHS at 888-897-7781 or dhs.gov/e-verify. Please note that we do not use this information to pre-screen job applicants.
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