Associate Manager, Digital Marketing

Associate Digital Marketing Manager

Owned Digital Marketing & Execution manages personalization campaigns across all of TD Owned Channels which includes Public Site, SMS & Authenticated Channels such as Online Banking & TD Mobile App. The team supports the strategy behind the campaigns and channels, the testing agenda, scalability of the channels, execution, auditing and measuring success and optimizing on a regular basis. The teams primary focus is the onboarding of Salesforce, so we are looking for a strong candidate with experience in Marketing Cloud Personalization to help us enable and scale the utilization of the tool across our Owned Channels.

The Associate Digital Marketing Manager is a knowledgeable marketing professional that leads/manages moderately to complex key project plans/planning, and/or campaigns within the digital, social, and content marketing space. This role is responsible for supporting internal and/or external consulting and advisory services for businesses or functions within own portfolio, as well as applying best practices to implement process, product or service improvements.

Depth & Scope:

• Expert level professional role requiring in-depth knowledge/expertise in own domain/field of specialty and a working knowledge of broader related areas
• Integrates the broader organizational context into advice and solutions within own area
• Understands the industry, competition and the factors that differentiate the organization
• Applies best practices to implement process, product or service improvements
• Acts as a subject matter expert within their own area of specialty or as a resource for others
• Leads projects of moderately to complex risk and resource requirements; may lead end-to-end processes or functional programs
• Contributes to setting standards within area of expertise
• Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
• Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
• Impacts a range of functional programs and operations across own and related teams
• Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
• Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
• Works independently as the senior technical lead and guides others within area of expertise
• Identifies and leads problem resolution for complex issues at all levels

Education & Experience:

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 5+ years relevant experience
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form
• Ability to work collaboratively and build relationships
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Preferred Skills:

• Salesforce MCP Experience (build & technical)
• Salesforce Mobile Studio Experience (build & technical)
• Salesforce CDC Experience (segmentation activation experience)
• Adobe Audience Manager (build & technical)
• Experience in SSJS, HTML &/or CLS

Customer Accountabilities:

• Within own portfolio and/or area of expertise, acts as a champion for all things digital marketing
• Leads and/or manages the development and delivery of digital marketing capabilities, project fulfilment, and/or change management/communication
• Acts as a subject matter resource, providing insights to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscape
• Helps to develop strategy (e.g., in relation to personalization and/or product roadmaps) with relevant stakeholders
• Reviews reporting and data to identify key areas of improvement, collaborating with internal/external business partners for improved operational strategy/effectiveness
• Assists with the development of processes/operational structure in support of real-time data acquisition (internal and/or external), synthesis, and communication
• Prepares and distributes relevant reports to stakeholders, based on project need
• May own governance of selected projects within own area of expertise, including related risk/control management activities

Shareholder Accountabilities:

• Adheres to enterprise frameworks or methodologies that relate to activities for our business area
• Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
• Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
• Ensures business operations follow applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
• Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations
• Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
• Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
• Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
• Leads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issues
• Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee/Team Accountabilities:

• Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
• Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
• Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
• Participates in personal performance management and development activities, including cross training within own team
• Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
• Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
• Contributes to a fair, positive and equitable environment that supports a diverse workforce
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

• Domestic Travel Occasional
• International Travel Never
• Performing sedentary work Continuous
• Performing multiple tasks Continuous
• Operating standard office equipment - Continuous
• Responding quickly to sounds Occasional
• Sitting Continuous
• Standing Occasional
• Walking