Associate Manager, Digital Category Business Management & Insights

Digital Category Analyst

This role is based at our Corporate Office in Menomonee Falls, WI. You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role, you will analyze, interpret and translate data into meaningful insights that drive actionable and strategic recommendations to key category stakeholders in digital and merchandising.

What You'll Do

• Lead the category analysis and reporting for digital channel enterprise-level strategies
• Analyze the digital performance of key product categories, including identifying category-level shopping behaviors and patterns
• Identify category-level optimization opportunities related to campaigns, pricing or other digital merchandising strategies based on insights
• Analyze the impact of marketing calendar and promotions on category-level digital performance
• Foster communication across associate managers and category analysts to find patterns and commonalities and seek out enterprise-level opportunities
• Lead efforts around automation, reporting efficiency and consistency and partner with stakeholders to develop new standardized reports as required
• Audit existing analytics implementations and champion opportunities for improvement
• Provide support and analysis at the category level for overarching site strategies or projects
• Work cross-functionally to gather both qualitative and quantitative data from multiple sources to drive and develop solutions
• Present formal results, insights and recommendations in a visually appealing way to broader digital groups, Merchants or other cross-functional partners as required
• Partner with Kohl's Technology and analytics implementation partners to update data capture based on hierarchy changes or new requirements as needed
• Train new analysts and mentor Digital Category Analysts in areas of technical development, including Adobe Analytics, Excel, data visualization or other technical requirements
• Foster development and training of the digital category merchandising teams to perform high-level business analysis and reporting
• Support Merchant Training in understanding Digital Business Reporting
• Additional tasks may be assigned

What Skills You Have

Required

• Bachelor's degree in Business, Mathematics or Statistics
• Marketing, Retail Merchandising, Finance or relevant experience
• 3-4 years of experience in digital, marketing, e-commerce or other applicable field with a focus on data and analysis
• Strong analytical mindset and comfort with both basic and advanced analytics principles in multiple tools
• Familiarity with digital marketing and merchandising
• Intermediate/Advanced in using Digital Analytics Tools such as Adobe/Google Analytics

Preferred

• Experience with data visualization tools such as Tableau, Qlik & EDW/MSI
• Knowledge of SQL, or other database query/programming languages