Associate Director, Marketing External Engagement and Regional Marketing Manager Team Lead - Neuroscience (Psychiatry)

Associate Director Psychiatry Marketing External Engagement And RMM Team Lead

This position offers remote work flexibility, allowing candidates to work from any location within the United States.

The Associate Director Psychiatry Marketing External Engagement And RMM Team Lead reports to the Director of Promotional Medical Education, External Engagement And RMM Team. The Associate Director leads the Regional Marketing Manager team, overseeing marketing initiatives across various geographic areas and ensuring alignment with the national marketing plans. The position requires deep knowledge of market drivers, competitive landscape, provider and stakeholder dynamics, and the ability to translate local business insights into actionable strategies for optimal brand performance. Responsibilities include building commercial relationships with External Experts, designing impactful promotional strategies, and managing cross-functional programs such as speaker events and external engagement activities. The role demands proactive problem solving, creative solution development, and strict adherence to AbbVie policies and regulatory standards.

Key Job Responsibilities

• Responsible for leading the Regional Marketing Manager (RMM) team who are allocated among specific geographical areas of the country. Must have a strong understanding of market drivers, competitive landscape, and provider dynamics.
• Supports the RMM team in translating local area business needs into local strategies and pull-through of the national strategy at the regional level. RMM team supports the field with resource maximization, local congress identification and support of innovative regional speaker programs.
• Provides in-depth insights based on assimilation of key stakeholder feedback; coaches and develops RMM team to enhance that skill set.
• Identifies, builds, and strengthens commercial relationships with External Experts (EEs) while supporting the RMM team to identify emerging experts and diversify the KOL base.
• Responsible for engagement with EEs and attendance at the key medical congresses. Supports identification and coordination of Commercial leadership engagements at key conferences.
• Develops and leads high-impact and innovative promotional medical education programs such as national broadcasts and regional specialty programs.
• Leads speaker program Annual Operating Plan and effectively tracks and manages speaker program budget, highly cross-functional workstreams across Compliance, Finance and Sales Leadership as well as the Promotional Medical Education vendor.
• Supports the home-office HCP team with identification and contracting of HCPs for consulting and ad boards; supports the execution of ad boards and steering committees; responsible for creating the Annual Consulting Plan.
• Contributes to the development of the annual strategic and tactical plans for promotional medical education and external engagement.
• Maintains understanding of disease and competitive marketplace.
• Operates in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements.

Qualifications

• Bachelor's Degree required.
• Proven marketing experience with increased proficiency in all marketing skills.
• Previous cross franchise/cross channel marketing experience preferred.

Preferred Qualifications:

• At least 7 years of pharmaceutical experience including 2+ years of marketing experience is required
• Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
• Proven track record of leadership success with direct people leadership experience required
• Sound analytical skills, financial acumen and previous experience with budget ownership
• Strong interpersonal skills with ability to lead, interact with focus, and drive consensus among internal and external stakeholders from a variety of backgrounds, disciplines, and departments
• Proven project management skills and prioritization among competing business needs
• Is a self-starter, intellectually curious, and can change course rapidly where required
• Identifies problems proactively and conceptualize solutions using creativity and innovation
• Is open to suggestions and experimentation for improvement, embraces ideas from others, encourages innovation but is grounded in reality
• Knowledge of applicable regulations and standards affecting pharmaceutical products
• Willingness to travel up to 25%, attending national conferences, sales and marketing meetings and field visits
• A potential pharmaceutical leader who is excellence focused, optimistic, open and authentic

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.
• This job is eligible to participate in our long-term incentive programs

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.