Associate Director, Experience Strategy

Overview

As an Associate Director , Experience Strategy , your comprehensive digital strategy and consumer experience expertise will be essential to provide thoughtful and consistent execution for key client engagements.

Rooted in an in-depth and empathetic understanding of the consumer’s current environment and ecosystem as well as their priorities, motivators and pain points, this pivotal role demands a focus on how to most effectively solve for experience gaps between today’s consumer experience and the desired future state.

Responsibilities

Day-to-day, your role will concentrate on collaborating across the agency and supporting Experience Design teams based on defined strategies across key accounts to deliver industry-leading digital products and services (DP&S). To do so, you will focus on:

• Synthesizing and analyzing a variety of data-centric resources, hacking data, researching behaviors, looking at what people are doing and hypothesizing why
• Building empathy maps, user personas, identifying pain points and mapping experience journeys and service blueprints to envision brand experiences across web, mobile, and other emerging interfaces
• Participating in experience ideation and intelligence gathering workshops with internal teams and clients; facilitating conversations with insights and data to inspire creative solutions
• Crafting Experience briefs with powerful, unexpected insights that inspire
• Supporting the execution of in-depth and ad hoc usability testing to validate new experiences and improve existing ones
• Identifying cultural trends and keeping a pulse on emerging technology trends and start-up culture; providing teams and clients with a point of view on how it affects the way brands connect with people

Qualifications

This important role requires a depth of expertise across a range of subject matter (5+ years; min 4-year college degree), including a track record of impactful work experience and professional ingenuity – which means you are:

• A digital experience-savvy marketer and passionate problem-solver with an unstoppable drive to inspire teams and bring the best work to life
• A creative researcher able to stitch together multiple data sources and inputs into a cohesive and actionable narrative
• A strong analytical thinker and translator with exceptional data-dexterity, including the ability to conduct usability studies to uncover insights that drive experience strategy, design and implementation
• A system-thinker with a strong background or practiced expertise in service design and UX methods, supported by knowledge of technology platforms and SEO
• A strategic partner who provides clarity on the role and expectations of a digital experience
• A collaborator comfortable in waterfall, agile- or sprint-based approaches, willing to work in real time
• A team player fostering partnership and collaboration with all levels of the agency and its partners
• An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Got the sparkle? Apply if you believe your unique skills are a fit.

Digitas is an equal opportunity employer.

Additional information

Our Publicis Groupe motto “Viva LaDifférence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

Compensation Range: $ - $ . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/21/2025.

All your information will be kept confidential according to EEO guidelines.