Assistant Marketing Manager Chevrolet Silverado HD

Assistant Marketing Manager

Come join us as the Assistant Marketing Manager for Chevrolet! The primary purpose is to provide support and oversee the lifecycle management of the Silverado HD. This includes developing and executing the marketing strategy through positioning, pricing, packaging, messaging and various cross-functional marketing activities that support Silverado ICE business objectives. Job responsibilities also include understanding the customer, competition and the segment dynamics, identifying market trends and preparing for the next generation of Silverado. This position reports to the Silverado Marketing Manager.

Main Duties and Responsibilities include:

• Collaborate and deliver in developing positioning, marketing strategy, strategic briefs and marketing plans for Silverado HD
• Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights and competitive opportunities and execute on the insights
• Lead the development of monthly go-to-market plan recommendations including sales forecast, competitive/market intelligence, product mix, and incentive requirements in the Sales/Marketing/Scheduling (SMS) process
• Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information
• For mid-cycle and new major product launch, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams
• Collaborate with Centers of Expertise (Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional promotions
• Collaborate with supply chain, scheduling and order fulfillment teams to understand, anticipate and drive creative resolution to production and forecasting issues
• Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making
• Lead and drive cross-functional initiatives that span multiple teams, ensuring alignment with broader functional strategies and operational objectives
• Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
• Collaborate with engineering, product development, and technical teams to understand and communicate Silverado HD's advanced features, powertrain technologies, and heavy-duty capabilities, ensuring marketing strategies accurately reflect technical differentiators and innovations
• Develop content for product training as the SME of Silverado HD including field training guides, trailering resources, and dealer-facing training
• Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on incentive strategy and execution
• Manage the marketing vehicle fleet and provide support for cross-functional pattern ordering
• Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints
• Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future Silverado product
• Manage and develop the marketing strategy, sales reporting and brand-based decisions for Chevy Small Business
• Provide high-level oversight and strategic input on Silverado HD body work, including annual program reviews, major product changes, and integration of new features and technologies

Requirements/Skills and Abilities:

• Bachelor Degree required
• Diverse marketing experience of 5+ years
• Highly developed marketing skills, with at least 3 years of technical or leading experience
• Demonstrated ability to resolve non-standard problems and devise solutions based on limited information and precedent
• Ability to synthesize data into critical information
• Ability to make/recognize effective trade-off decisions that balance multiple considerations
• Excellent oral and written communications skills
• Highly developed presentation skills both in the development and delivery of presentation
• Proven ability to use complex data to form in-depth analytical insights
• High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
• Familiarity with automotive digital platforms, telematics, connected vehicle technologies, and the ability to leverage these tools for marketing insights, product positioning, and customer engagement
• Ability to work well in a complex team environment
• Ability to work effectively with others
• Ability to effectively manage multiple assignments utilizing highly efficient time management skills

Preferred:

• Packaging, positioning, research, and pricing experience a bonus
• Dealer contact preferred

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

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