Apple TV Engagement Optimization Lead

Apple Tv Engagement Optimization Lead

At Apple, we are singularly passionate about bringing phenomenal products, services, and experiences to our customers around the world. We are also storytellers at heart, committed to improving the lives of those we engage, entertain, and hopefully, inspire. The work we do on Apple TV+ is dynamic, fast-paced, and deeply creative. Join us to drive the best possible presentation of our event movies, award-winning series, groundbreaking documentaries, kids' entertainment, and more. As part of our global TV team, you will be responsible for measuring and driving efficacy to increase TV+ content engagement on TV App. You will also have a keen eye on the broader full TV App merchandizing efficiency ensuring that we are constantly optimizing to play with a focused test and learn approach.

Key Areas Of Focus

• Engagement metrics: tracking and monitoring of key engagement metrics and leading indicators, maintaining dialogue with our business, product, and analytics teams to ensure optimized engagement today and prudent roadmap choices tomorrow
• KPIs: responsible for driving improvement in impression to tap and impression to play rates for Apple TV+
• Exec communications: build Keynotes and additional resources for business reviews
• Competitive intelligence: work to stay current on viewership-driving tactics employed by other services in the space
• Manage cross-functional relationships and a variety of projects and initiatives with minimal direction
• Present analyses and recommendations to senior executives

Minimum Qualifications

• Minimum of 5+ years of experience in an analytical role, ideally for a subscription business, with clear evidence and track record of drawing business insights and recommendations from detailed analysis of content presentation or content management approaches
• Knowledge and passion for streaming services UI and products as well as tactics used to drive engagement
• A love for TV and movies and curiosity and strong interest for the streaming and entertainment industry as a whole
• Strong analytical and creative problem solver who is data-driven, flexible, able to change directions quickly, and understands the nature of a fast-evolving, high-profile business
• Strong experience with and commitment to cross-functional collaboration; interpersonally savvy
• Comfort with synthesizing data into strategic recommendations and compelling slide presentations to senior executives
• Bachelor's degree required

Preferred Qualifications

• Have successfully led significant cross-functional initiatives in a large, complex organization, juggling the perspectives and inputs of a wide variety of key partners and collaborators
• Ability to work independently and collaboratively, leading through influence toward alignment and execution in a highly matrixed organization
• Ability to think strategically on critical business needs, and to simultaneously act tactically, and tactfully, to complete them
• Proven track record of cultivating action collaboratively, both day-to-day and broadly across product development cycles
• MBA preferred

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $117,400 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.