Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing

Account-Based Marketing Manager

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

Key Responsibilities

Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact

Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs

Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization

Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences

Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts

Drive operational excellence through standardized processes, documentation, and best practices

Track and report on program performance, using data to optimize and scale successful approaches

Manage program budgets effectively, demonstrating frugality while maximizing impact

Collaborate with global ABM community to share learnings and adopt proven practices

A day in the life

Success Measures:

• Pipeline influence and revenue contribution from ABM accounts
• Account engagement metrics and program ROI
• Sales team satisfaction scores
• Program execution quality and timeliness
• Process improvement and best practice contributions

About the team

About AWS

Diverse Experiences

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