(USA) Senior Director, Communications eCommerce

Senior Director, Corporate Communications eCommerce

As a key leader in Walmart U.S. Corporate Communications, you will craft and execute innovative strategies that build positive brand perception for Walmart's eCommerce, Marketplace, and omni-channel innovationsincluding Online Pickup and Delivery, Site, and AI. You'll lead integrated communications strategies, always-on storytelling, and cross-functional efforts that amplify Walmart's voice and highlight our mission, values, and innovative spirit across audiences and platforms.

The eCommerce Communications team is focused on creating and promoting Walmart's omnichannel narrative. As a member of the team, you'll collaborate with internal and external stakeholders to drive excitement and awareness of new digital products and services, ensuring Walmart remains at the forefront of consumers' minds. This team is ideal for visionary communicators with a passion for storytelling, an eye for detail, and a proven ability to deliver strategic, large-scale communications with precision and impact.

What You'll Do

Strategic Communications & Project Management

• Lead integrated communications for Walmart U.S. eCommerce, Marketplace, Walmart Business, and omni-channel innovations, including leveraging the Chief eCommerce Officer and team to position Walmart as the omni-channel leader.
• Oversee promotion of Walmart's rapidly growing marketplace, highlighting opportunity and growth for third-party sellers while defending Walmart's reputation as a trusted leader in omni-channel retail.
• Develop and execute communications strategies that promote Walmart's brand voice and build excitement and awareness for new and existing eCommerce services.

Cross-Functional Collaboration

• Partners across Communications, Merchandising, Operations, Tech, and other teams to integrate and amplify messaging.
• Work with senior business leaders and diverse stakeholder groups to drive collaboration, consensus, and seamless execution of communication strategies.
• Align execution across paid, earned, owned, and shared channels while balancing competing priorities.

Storytelling and Content

• Develop messages that enable consistent communications and integration into enterprise and Walmart U.S. communications.
• Serve as a corporate spokesperson, delivering impactful statements to the media and maintaining reputation and issues as they arise.
• Create proactive, creative storytelling that keeps Walmart's brand visible across owned platforms and earned channels.
• Translate insights and messaging into compelling, customer and seller-focused content.

Measurement and Optimization

• Leverage data and audience insights to evaluate campaign impact and recommend ongoing improvements.
• Apply learnings to future work and drive continuous refinement.

Technology & Tools

• Be a GenAI super user, leveraging digital tools for content development, project management, and performance tracking.

What You'll Bring

• Executing bold, creative communications experience that enhances public perception of Walmart's eCommerce and omni-channel innovations.
• Experience managing the launch of new products or services, including national and local campaigns.
• Ability to shape the way customers experience our brandthrough timely, relevant, and resonant communications.
• A collaborative spirit and executional excellence in everything you do.
• Direct experience with large-scale eCommerce communications.
• An understanding of how to communicate and partner within a complex, matrixed organization to maximize impact.
• Your confidence using data and insights as key components of strategy, targeting, and measurement.
• Your ability to take initiative, manage competing priorities, weigh and mitigate risks, and pivot as required.
• Curiosity around new ideas, testing innovative approaches, and pushing for constant improvement.
• Executive presence, thought leadership, and a knack for delivering compelling narratives in a fast-paced, ever-evolving environment.

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Minimum Qualifications

Bachelor's degree in Communications, Public Relations, Political Science, or related field and 6 years' experience in journalism, communications, or relevant area OR 8 years' experience in journalism, communications, or relevant area. 2 years' supervisory experience.

Preferred Qualifications

Media Relations