(USA) Manager, Digital Media

Position Summary

This is an onsite position located in Bentonville, AR.

Make your mark on the legacy of Walmart and help shape the future of global online marketplaces. Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Marketplace is an integral part of Walmart's growth strategy and fast-paced innovation is embedded into every aspect of what we're building.

We're looking for an experienced Demand Generation Manager to activate and manage integrated marketing programs that drive qualified seller acquisition at scale. This role is responsible for launching and optimizing full-funnel demand generation campaigns, developing account-based and ICP-targeted marketing initiatives, and supporting solution adoption through focused enablement programs.

Reporting to the Senior Manager of Digital Marketing, this person will be activation-focused, owning day-to-day campaign execution while making data-informed recommendations to optimize performance and support business goals.

You will make an impact by:

• Launching and managing demand generation campaigns across channels such as paid search, paid social, email, webinars and offline.
• Driving activation for account-based and ICP-based marketing programs in alignment with sales and business development priorities.
• Supporting solutions marketing efforts to increase adoption of seller tools and services (e.g., Walmart fulfillment Services, etc).
• Applying a growth hacking mentalityexperimenting with unconventional tactics, rapid testing, and creative execution to identify new sources of growth.
• Collaborating with channel owners, creative, and content teams to execute campaigns that drive measurable results across the funnel.
• Analyzing performance data to uncover insights, make informed optimizations, and support growth opportunities.
• Creating campaign performance reports, dashboards, and executive summaries to track progress against KPIs (e.g., MQLs, SQLs, CPL, ROAS).
• Managing campaign budgets, tracking spend, and ensuring efficient use of marketing dollars.
• Partnering with sales, product marketing, and GTM teams to ensure campaigns align with key initiatives and support pipeline objectives.

You'll sweep us off our feet if

• You have 37+ years of hands-on experience in demand generation or digital campaign execution, ideally in B2B or marketplace environments.
• You bring a growth hacking mindsetyou're curious, resourceful, creative, and laser-focused on testing and scaling what works.
• You are highly execution-oriented with a strong bias for action and a passion for delivering results.
• You are fluent in performance metrics, reporting tools, and data analysis to drive optimization decisions.
• You have experience activating account-based and ICP-targeted campaigns using platforms like LinkedIn Ads, HubSpot, 6Sense or similar.
• You are comfortable managing budgets, optimizing spend, and forecasting campaign performance.
• You have worked closely with cross-functional teams to execute go-to-market plans and solutions enablement programs.
• You are detail-oriented, thrive in fast-paced environments, and love solving problems with a data-first mindset.

How you'll thrive at Walmart:

• Performance-based incentive awards
• 401k with company match
• Stock purchase plan
• Paid parental leave
• Collaborative, high-impact team environment
• Career growth opportunities across the Fortune 1 ecosystem

About Walmart Marketplace

We are Walmart MarketplaceOur sellers and their millions of amazing products help make Walmart Marketplace one of the fastest-growing eCommerce platforms in the U.S. Whether you're a small business or global brand, our innovative solutions simplify the selling experience and help deliver growth at scale.

We bring a passion that is unmatched, and our efforts have an epic impact on the world around us, both inside and outside of work. With colleagues across the nation, we strive to create a sense of belonging and embrace diversity in all forms, with no shortage of guidance and support for you as you grow and develop your career here.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

The annual salary range for this position is $80,000.00-$155,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: Stock.

Minimum Qualifications

Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications

Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Primary Location

702 Sw 8Th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.