(USA) Group Director, Product Marketing

Position Summary

As the Group Director of Product Marketing at Walmart Connect, you will lead and inspire a high-performing team, setting a clear vision and direction while fostering a culture of collaboration, innovation, and executional excellence. In a fast-paced and evolving environment, you will drive team alignment, maintain morale, and empower your organization to navigate change while delivering measurable impact. Your leadership will ensure that Walmart Connect remains at the forefront of the digital advertising industry, effectively scaling our product marketing efforts to drive technology adoption, customer engagement, and revenue growth.

In close collaboration with the Product, Marketing and other key stakeholders, you will develop and execute go-to-market (GTM) strategies that successfully launch new products, amplify existing offerings, track and measure adoption and overall product success while maximizing market influence. Your ability to balance strategic thinking with operational execution will be critical in driving sustained success.

What you’ll do

• Lead, Inspire, and Scale – Manage and mentor a large, high-performing product marketing team, fostering a culture of innovation, collaboration, and executional excellence.
• Set Vision & Direction – Establish a clear strategic roadmap for product marketing, ensuring alignment with business objectives and market opportunities.
• Drive GTM Strategy & Execution – Develop and execute go-to-market strategies and campaigns that drive product adoption, engagement, and retention.
• Champion Product Growth – Partner with Product Management to identify, prioritize, and advocate for new and enhanced product opportunities based on market trends, customer insights, and performance data.
• Ensure Commercial Success – Define and implement monetization strategies, including pricing, packaging, and value positioning, to maximize revenue and market share.
• Craft Compelling Solution-based Narratives – Work cross-functionally with Product, Enterprise & Emerging Marketing, and Creative teams to develop messaging and assets that resonate with customers.
• Enable Sales & Customer Success – Deliver best-in-class enablement materials, including product guides, competitive insights, case studies, and training resources to support adoption and engagement.
• Optimize with Data – Leverage automation and analytics to refine messaging, targeting, and campaign effectiveness, ensuring continuous improvement.
• Measure & Optimize Performance – Define success metrics and assess the impact of product marketing initiatives, aligning efforts with business goals.

What We’re Looking For

• 15+ years of experience in product marketing, ideally in AdTech.
• Proven track record of building, leading, and scaling high-performing teams in fast-paced, dynamic environments.
• Strong strategic and operational balance – ability to define high-level positioning and execute hands-on launches and GTM plans.
• Expertise in competitive, evolving markets with a focus on driving adoption and revenue growth.
• Outstanding leadership, communication, and collaboration skills , with the ability to influence senior stakeholders and maintain team engagement.
• Data-driven approach with a strong ability to synthesize insights, measure effectiveness, and optimize strategies.
• Experience managing and mentoring teams in a high-performance, results-driven environment.

Join us and help shape the future of Retail Media at Walmart Connect!

Compensation details include base salary ranges and additional compensation; salary ranges vary by location and may be supplemented by performance bonuses and stock. Example ranges include: Hoboken, NJ 07030 – $192,000.00 to $384,000.00; San Bruno, CA 94066 – $208,000.00 to $416,000.00. Additional compensation may include annual or quarterly performance bonuses and stock eligibility. Location-specific compensation applies.

Preferred Qualifications

• MBA preferred

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Notes

Live Better U is a Walmart-paid education benefit program for associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Eligibility requirements apply to some benefits and may depend on job classification and length of employment. Benefits are subject to change and may be subject to specific plan terms.

For information about PTO, see One.Walmart.