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The North Face: Senior Coordinator, Mobile Application

VF Corporation

Company : VF Corporation

Location : Denver, CO, 80202

Posted Date : 20 October 2025

Job Type : Other

Category : Administrative Assistance

Occupation : Coordinator

Job Details

Senior Coordinator, Mobile Application

As a member of the Digital Operations team, the Senior Coordinator, Mobile Application will be responsible for continuing, enhancing and curating the technical roadmap while working with cross-functional and cross-brand teams to ensure the customer is thought of during each phase of execution. Secondarily, linking execution with our MMP, Kochava, to support providing seamless navigation experience within the app for customers coming in organically, and through owned channels and paid media marketing. You will partner with the Lifecycle Marketing and SEO teams to enable attribution for downloads using our MMP. The Senior Mobile App Coordinator will support with testing in the iOS and Android platforms prior to app releases and will be responsible for management of store lists for Full Price and Outlet stores and updates to the app store locator within CoreMedia. This role reports to the Director, eCommerce Operations, and is a hybrid role, working 3 days/week out of our Denver, Colorado HQ.

Let's break down that day-in-the-life:

  • Put the consumer at the heart of everything you do.
  • Have a mobile first and focused mindset, always looking at how to improve the mobile experience.
  • Facilitate app links & navigation through the Mobile Content Coordinator, in accordance with the mobile content calendar and business needs.
  • Partner with the site content & marketing teams to align as needed.
  • Collaborate with digital merchandisers, loyalty, content, ops both cross-channel and cross-brands
  • Align with Centralized DT teams on backend release train schedules and updates.
  • Consult with centralized UI/UX team on a regular basis to ensure open communication of expectations and deliverables.
  • Participate in app UAT testing to ensure accuracy and efficient execution of app content updates + biweekly releases.
  • Work with the retail team to keep store finders up to date for new store openings.
  • Own ASO, ASO updates and app releases.
  • Coordinate with Lifestyle Marketing to support SMS or Push platform updates.
  • Optimizing app financial performance through consistent data analysis

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 2+ years of experience, ideally within a Native Application environment as a content coordinator, QA coordinator, or related digital position.

The foundation skills you will need in this position are:

  • Asset publishing and content maintenance with a Content Management System (Coremedia preferred)
  • Ecommerce or digital design environment
  • Post-production understanding
  • Familiar with project management systems (Wrike, JIRA, Confluence)
  • Digital analytics tool (Adobe, Omniture, Google Analytics)
  • Experience with a MMP (Kochava, Adjust etc.) is preferred but not required.
  • Experience using Jira for reporting bugs and updating products
  • Detail oriented and a multi-tasker in equal measure
  • Strong project management skills
  • Demonstrate self-sufficiency balanced with team partnership
  • Ability to account for differences between iOS and Android experiences during testing

Now WE have a question for YOU. Are you in?

Hiring Range: $95,040.00 USD - $118,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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