Tech Lead Software Engineer - Creative AI, Ads Creative & Ecosystem

Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
A "creative" is the ad (in the form of a short-form video) served to TikTok users, composed of video, background music, call-to-action card, post-click landing page, and other formats that get delivered to users. A quote goes "creativity is the soul of advertising", because a good ad creative is effective, yet difficult to produce, especially at the scale of TikTok advertising.
TikTok Ads Creative & Ecosystem team tackles the challenge of creating engaging and effective ad creatives at scale. Our mission is to build cutting-edge tech solutions for ad understanding, production, and optimization, empowering advertisers, creators, and partners to deliver the best creative experiences.
The team is building platforms to provide in-depth and unique AI-driven data insights to provide creative guidance to advertisers, which is the key for their ads planning and iteration. We are looking for an engineer leader with strong data application background to join our fast growing team. The engineer leader will lead the team to focus on creative insights direction, grow business understanding, build highly scalable and reliable software/infrastructure, partner across functions with global teams, and make big impacts. If you are someone who welcomes challenges, we are eager to have you on the team!
Responsibilities:
1. Responsible for the construction of TikTok AIGC advertising creative business, and solve the problem of advertising creative supply through AIGC's capabilities;
2. Responsible for cooperating with upstream and downstream teams of advertising, through close cooperation, to build AIGC's creative capabilities into excellent products, and provide targeted advertising creative solutions for various industries;
3. Responsible for the exploration and construction of cutting-edge creative tool products related to AIGC, including but not limited to video, audio, image, text, etc., with strong product awareness and the ability to quickly capture relevant opportunities.
Qualifications
Minimum Qualifications:
1. Bachelor degree or above, computer-related majors preferred; solid data structure and algorithm foundation, excellent coding skills, familiar with Linux and development environment, proficiency in Golang/Python preferred;
2. Rich experience in AIGC creative product construction, covering text/image/audio/video, etc.; in-depth understanding or use of common AIGC capabilities in the industry, including but not limited to GPT/Claude Digital Human/AI Dubbing/SD/Mid Journey/Kling/Sora/etc.;
3. Rich front-end and back-end development experience, able to solve problems encountered in project development end-to-end, formulate clear technical plans, and help businesses and teams succeed in business construction; have strong business sense, can work efficiently with product, design, algorithm and other teams to promote AIGC creative capabilities in advertising business and get business results;
4. Good at communication, proactive work, strong sense of responsibility, good teamwork and management skills, give continuous guidance to team members, and help members grow rapidly; have strong problem abstraction ability, have the ability to analyze and debug production systems, and have strong system tuning capabilities.
Preferred Qualifications:
- Familiar with the advertising system and have a certain understanding of the upstream and downstream of advertising;
- Familiar with AIGC's internal and external tools and understand AIGC products.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at