Sr. Programmatic Marketing Analyst (Performance Marketing - Display and Native ads)

*PLEASE NOTE: This role requires the candidate to be in or near Charlotte, NC. In-office presence is required three days a week. Additionally, this position does not offer visa sponsorship.*
THE POSITION
As a Senior Programmatic Marketing Analyst, you will:

• Report to a Sr. Manager, Programmatic Marketing
• Manage hands-on display and native advertising campaigns that drive qualified lead acquisition for LendingTree's loan and banking products.
• Leverage both auction-based programmatic platforms and direct publisher partnerships to optimize performance.
• Be a member of a Programmatic Media team within the Marketing department.

RESPONSIBILITIES

• Manage and optimize programmatic display and native campaigns across DSPs and direct publisher partnerships to drive high-quality lead generation.
• Monitor daily budgets, adjust bid strategies (tCPA, tROAS, Max Conversions, etc.), and oversee P&L to ensure ROI targets are met.
• Leverage advanced audience targeting (demographics, in-market, custom segments, geo, dayparting) and publisher diversification to maximize performance.
• Test and iterate on creative, messaging, and landing page experiences in collaboration with creative, product, and compliance teams.
• Analyze large data sets in Excel/Tableau to identify performance trends, form hypotheses, and implement data-driven optimizations.
• Define, track, and report on KPIs such as CPL, CPA, ROAS, and lead quality; communicate insights to marketing and executive stakeholders.
• Stay informed on industry changes, new platform features, and the competitive landscape; evaluate and test new DSPs, data partners, and direct publishers.
• Partner with analytics, product, and engineering teams to improve tracking, attribution, and conversion funnels.
• Build strong vendor relationships to uncover opportunities, secure support, and influence roadmap priorities.

QUALIFICATIONS

• Bachelor's degree.
• 3+ years of relevant marketing experience.
• Proven experience executing and optimizing digital advertising campaigns across variety auction-based programmatic DSPs (e.g., Google Ads, DV360, Yahoo! DSP) and direct publisher partnerships.
• Experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, etc.).
• Very comfortable working in Excel, working knowledge of Tableau.
• Experience working with third-party ad-serving systems is a plus.
• Strong analytical, interpersonal, communication and presentation skills.
• Self-motivated team player, with experimental mindset, able to execute effectively, communicate on new ideas and see projects through start to finish.
• Hard-working, creative, detailed oriented and eager to learn and expand knowledge of online direct marketing and relevant emerging technologies.
• Familiarity with consumer lending and/or real estate is a plus.

COMPANY
LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
What else you should know:

• We're a publicly traded company (TREE).
• We've welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
• We've built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.

CULTURE
We're a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, "Get Stuff Done").
Come work with us!
Incentive Compensation: Eligible for annual performance bonus
Benefits: Medical, dental, vision insurance and 401(k) matching
LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.
CCPA Disclosure