Sr Marketing Channel Analyst-REMOTE

Sr Marketing Channel Analyst-REMOTE

At Designer Brands, we're not just shaping the future of fashionwe're redefining how people discover and connect with style. As a Senior Marketing Channel Analyst, you'll be at the heart of our data-driven marketing strategy, helping us make smarter decisions about where and how we invest in customer acquisition. This role is perfect for someone who thrives on curiosity, collaboration, and the thrill of turning complex data into clear, actionable insights.

You'll lead the charge in building out our acquisition analytics systems, working across a wide range of channelsfrom search and social to streaming and direct mail. If you're passionate about marketing analytics and want to make a real impact in a fast-paced retail environment, this is your moment.

You'll be the go-to expert for acquisition analytics, helping us understand what's working, what's not, and where we go next. Your work will directly influence how we reach new customers and grow our brand.

Analytics & Attribution

• Manage Adobe Analytics tracking and BigQuery data warehouse systems to bring attribution in-house.
• Develop and maintain attribution models that account for: Clickthrough and viewthrough channels, Online and offline results, Omni-channel impact.

Insights & Reporting

• Own weekly dashboards and ad-hoc analysis to deliver insights to Marketing and Finance teams.
• Apply customer insights, lifetime value, and retention metrics to evaluate acquisition performance.

Testing & Optimization

• Lead hold-out testing processes to improve incrementality estimates.
• Guide teams in planning and analyzing statistically significant ad-hoc tests.

Collaboration & Strategy

• Partner closely with Acquisition and Finance teams.
• Leverage the Analytics Center of Excellence to stay ahead with tools, insights, and best practices.

We're looking for someone who's not just technically skilled, but also curious, proactive, and ready to grow. You'll bring a mix of analytical expertise and a collaborative spirit to the table.

Core Skills

• Strong initiativeable to make recommendations without being prompted.
• Natural curiosity and a drive to solve business and system challenges.
• Excellent communication skills across technical and non-technical teams.
• Highly organized with strong planning and follow-through abilities.
• Comfortable working in a fast-paced, evolving environment.

Technical Proficiency

• Advanced skills in: MS Suite, Excel (Pivot Tables), Tableau, PowerBI, Python, SQL, Adobe Analytics, BigQuery.
• Familiarity with: Performance marketing channels, Attribution and incrementality models, Hold-out testing, Customer lifetime value and financial impact analysis.

Minimum of 5+ years in analytics, ideally within ecommerce or retail environments focused on acquisition channels.

Bachelor's degree required, or equivalent relevant experience.