Sr Insights Analyst (CPG)

DESCRIPTION

You will work #Hybrid , in the office 4 days a week.

You will be deeply involved in the strategic planning process including category management, space management, product evaluation, promotion planning and evaluation, trade funds evaluations, and resource allocation.

RESPONSIBILITIES

• Build advanced analytics capabilities: Develop sophisticated analytical tools and techniques such as regression analysis and experimental design.

• Lead strategic business planning: Direct planning across areas like category and space management , product and promotion evaluation, trade fund analysis, and resource allocation.

• Provide leadership and operational support: Partner with and potentially lead analyst teams and support the Director and Management in strategic planning efforts.

• Enhance business operations: Create consultative insights and presentations aimed at driving increased sales .

• Manage data resources: Oversees the use of both syndicated and non-syndicated data to support business decisions. Utilize POG software tools for creation of customer POGs.

• Develop and share best practices: Identify effective strategies and disseminate them across teams to improve performance.

• Support sales operations: Collaborate with clients, sales executives, and business partners to align analytics with sales initiatives.

• Leverage CROSSMARK capabilities: Understand internal processes and recommend data-driven actions to boost revenue.

QUALIFICATIONS

• Education: Bachelor's Degree preferred in CPG, marketing, advertising, business, or other sales or retail-related field.

• Experience: 3+ years of industry experience required, with a broad range of consultative and analytical techniques , systems, and concepts required. Current working knowledge of space planning .

• Computer Skills: Advanced knowledge of Microsoft applications and use of Microsoft applications. Knowledge of other software applications as defined by the need and assignment of the position. Working knowledge of syndicated data analysis tools. Working knowledge of POG software tools for creation of customer POGs.

• Physical Demands: While performing the duties of this position, the team member is regularly required to be able to:

• Physical Abilities: Seeing, Color Perception, Touching

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ABOUT US

CROSSMARK is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most-in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.

We value our people by recognizing everyday wins and fostering a supportive, collaborative environment-both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength-it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career.

Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.

Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.

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Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Marketing

Position Type: Full time

Business Unit: Sales

Salary Range: $65,000.00 - $75,000.00

Company: Crossmark Inc.

Req ID: 12492

Employer Description: CROSSMARK_EMP_DESC