Social Media Manager

Social Media Manager

The Social Media Manager will lead the social media strategy for Five Guys in North America while partnering with global teams to ensure a consistent brand presence worldwide. This individual will oversee day-to-day execution of Five Guys' social media channels, manage content development to ensure brand consistency. The Social Media Manager will play a pivotal role in the hiring and training a Social Media Specialist as well as supervise, develop and mentor this individual. The Social Media Manager will work closely with the Marketing sub-departments and cross-functional stakeholders to drive engagement, increase messaging reach, and delivering measurable results that align with company goals.

Essential Duties and Responsibilities:

Strategy Development & Leadership

Develop and execute the social media strategy for Five Guys in North America, aligned with global objectives.

Collaborate with international marketing teams to ensure cohesive storytelling and brand consistency across all markets.

Stay ahead of industry trends, emerging platforms, and competitor activity to bring innovative ideas to the table.

Content & Campaign Management

Oversee the Marketing Content Calendar, ensuring timely delivery of engaging, brand-aligned posts.

Partner with creative, digital, and PR teams to produce campaigns that drive awareness, traffic, and customer engagement.

Support franchisee engagement by developing toolkits, guidelines, and best practices for local execution.

Leadership & Collaboration

Supervise the Social Media Specialist, providing mentorship, oversight, and performance feedback.

Lead recruitment efforts for the Social Media Specialist role, assisting in hiring, onboarding, and development.

Partner with marketing, communications, and product teams to ensure holistic alignment with broader brand initiatives.

Community & Engagement Oversight

Maintain brand voice, tone, and consistency across all platforms.

Manage day-to-day community engagement, monitoring reputation and responding to customer interactions in a brand-appropriate way.

Oversee reporting and analytics, providing actionable insights to leadership to improve content effectiveness and ROI.

Education/Experience:

Bachelor's degree in marketing, communications, or related field.

57 years of progressive experience in social media management, preferably with a global or multi-market consumer brand.

Proven track record of developing high-impact social strategies and managing multiple platforms.

Experience within QSR, hospitality, or franchise businesses is a plus.