Social Media Buyer

Social Media Digital Ad Buyer

The Paid Social Media Buyer is responsible for developing, executing, and reporting on paid social media campaigns on platforms including Meta, Pinterest, TikTok, YouTube, and Snapchat to promote and drive traffic, products, and services. The Paid Social Media Buyer plays a vital role in helping the digital marketing team achieve their marketing goals by reaching KPIs vital to each social channel. By developing, targeting, and executing effective paid social media campaigns at efficient prices, this role will help with company success. Understanding paid media campaign set up in the native platforms for Meta Business Manager, Pinterest Ads Manager, TikTok Business Center, and YouTube GMP are essential functions of the role.

Paid Social Media Buying Functions:

• Develop and implement media strategies for the companys advertising assets across social media sites
• Effectively establish bid price ceilings to keep pricing down but also maximize reach potential
• Use 1st party data to establish audience lists to target within each social platform
• Build and manage relationships with advertisers and agencies to deliver effective media campaigns
• Work closely with other cross-functional teams, such as sales, marketing, analytics, and product, to ensure that campaigns are aligned with overall business goals
• Help to increase brand awareness by running targeted advertising campaigns to consumers who have expressed interest in similar products and who live in similar geographical areas
• Meet regularly with partners (via video conference and in person as needed) to strengthen relationships
• Provide weekly insights and optimizations to key departments and partners with invested interest in campaign delivery

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.

Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.