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Smartwool: eCommerce Merchandiser

VF Corporation

Company : VF Corporation

Location : Denver, CO, 80202

Posted Date : 28 October 2025

Job Type : Other

Category : Retail

Occupation : Merchandiser

Job Details

Ecommerce Merchandiser

At Smartwool, we are a group of insatiable outdoor adventurers who want to share the joy of crisp powder turns, hard first ascents, scrambly summit sunrises, pine needle-cushioned hikes, and s'more-filled weekends with everyone. We are committed to transparency, sustainability, and getting out there. And we are serious about having fun while doing it.

We are a team committed to creating products with Merino wool at their core, reducing our environmental impact, and working with our advocacy partners to help protect wild places and increase equitable access for anyone looking to spend more time outside.

If this sounds like a team you would like to be a part of, Smartwool just might be the place for you.

As the Ecommerce Merchandiser, you'll own the merchandising strategy for the Smartwool website in US and CA. You'll work closely with the Merchandising Coordinator and closely with the rest of the Ecommerce team to help bring seasonal stories and product assortments to life online. As part of the larger Ecommerce team, there will also be opportunities for exposure to cross-functional projects and roles in strategic initiatives centered on the product catalog. This role is located in our Denver, CO headquarters and will report to the Senior Manager of Ecommerce, Americas.

Let's break down that day-in-the-life a bit more.

  • Consistent maintenance of the Smartwool online store for the U.S. and Canada, executing product merchandising strategies across the suite of tools for categorization, imagery, badging, product copy, pricing, multipacks, filters/facets, and size/fit information.
  • Follow a merchandising calendar and support where pivots are needed, inform and update regularly based on changes in inventory and product delivery dates.
  • Own the product launch calendar: Hands on with the seasonal product data preparation to include defining attributes, and gathering and proofing key product information and copy ahead of launch dates.
  • Product setup and maintenance by uploading and updating product information, images, and descriptions to ensure product accuracy on the website.
  • Collaborate with marketing and creative teams, and support email and marketing campaign execution by ensuring featured products are merchandised correctly on the site, and in marketing placements.
  • Consistently and proactively communicate data insights (sell through, inventory position, etc).
  • Attend seasonal category relevant go-to-market and buy meetings.
  • Manage promotion set up and upload price books in SFCC.
  • Proactively input merchandising bug tickets and track progress through to resolution.
  • Lead and mentor the Merchandising Coordinator utilizing their strengths coupled with teaching/coaching as needed.
  • Partner with external website vendors to improve customer experiences such as the finder tools, user generated content, product reviews, and fit recommendations.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3+ years of experience and professional achievements.

The foundation skills you will need in this position are:

  • Passion for product and market trends to understand the why behind the what in sales trends
  • Data driven mindset, balanced with common sense, intuition and a consumer led approach
  • Excellent communication skills, with the ability to work collaboratively across teams
  • You are results driven to support the Ecomm team's ambitious growth targets
  • 3+ years of merchandising or product buying experience
  • Experience working with content management systems, ecommerce platforms, and analytics tools (especially SFCC, Shopify, and Bloomreach)
  • Proficient in Excel and PowerPoint
  • Exceptional organizational skills and ability to manage multiple priorities
  • Location requirement: Denver, CO (VF HQ)

There are also a few skills that are not required but preferred.

  • Experience in consumer goods within the apparel industry a plus
  • Bachelor's Degree in business, merchandising or marketing preferred

Hiring Range: $69,120.00 USD - $86,400.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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