Smartwool and Icebreaker: Paid Media Coordinator

Media Coordinator, North America

The Media Coordinator will support the Media Strategy Manager in leading full-funnel paid media efforts including brand, performance and affiliate marketing for both the U.S. and Canada. The Coordinator will work closely with Smartwool and icebreaker's marketing teams, creative teams, ecomn teams, and external agency partners to drive DTC revenue and grow brand awareness. Responsibilities include supporting full year media planning, assisting with creative briefing & trafficking, monitoring campaign performance and reporting, monthly billing actualization, meeting with media partners, and other projects.

Support full-funnel paid media planning. Help manage paid media calendar to ensure all key initiatives and product stories are supported.

Partner closely with media agency on the execution of campaigns including trafficking assets, setting up tracking, targeting plans, etc.

Collaborate with cross functional teams including ecomm, brand, and creative to develop and execute digital marketing strategies and campaigns.

Analyze and summarize media performance metrics across all channels to ensure goals and KPI's are met. Evaluate data to identify areas of opportunity.

Brief in creative needs and work closely with Integrated Marketing on the development/execution of creative across digital channels, ensuring all deadlines are met.

Support in the implementation of the testing calendar to continually test new creative, tactics, tools, etc. and apply learnings to optimize the day-to-day strategies.

Assist with media budget management and finances, including invoice receipt and approval, reconciliations, accruals, etc.

Keep up to date on the media marketplace, including platform updates, marketing trends, media tech, etc.

Curious, proactive problem-solver who is excited to dig into data.

1-3 years of experience of media buying, managing performance marketing programs and/or digital campaigns.

Strong understanding key digital marketing channels including display, SEM, and social media. YouTube, CTV, podcast, and affiliate are a plus.

Experience working at or with a digital agency and creative teams and utilizing project management tools.

Detail-oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at the same time.

Passion for data-driven decision making and creating compelling and personalized digital customer experiences.

Strong communication skills to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization.

Highly driven with a positive, high-energy, team-oriented attitude.

BA/BS degree in marketing or related field

There are also a few skills that are not required but preferred.

Strong excel skills

Genuine passion for the outdoors

Experience working across US & Canada

At icebreaker and Smartwool, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do. To learn more about our benefits package, follow this MyVFBenefits.com and click "Looking to Join VF". To learn more about our Diversity and Inclusion efforts, go to www.icebreaker.com or www.smartwool.com.

Now WE have a question for YOU. Are you in?

Hiring Range: $56,000.00 USD - $70,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.