Senior UX Designer

About Us

At VF Corporation, we are dedicated to creating seamless shopping experiences for our customers. We believe that great design drives growth and loyalty, and we are looking for a Senior UX Designer with strong eCommerce experience to join our dynamic Design team.

Role Overview

As a Senior UX Designer, you’ll lead the design of elegant, intuitive, and conversion-savvy experiences that guide our customers from the spark of discovery to the satisfaction of checkout. You’ll work closely with product managers, engineers, and cross-functional teams to bring ideas to life—ideas rooted in real human needs, real business goals, and thoughtful design.

You bring depth in eCommerce design, empathy for users, and a sharp eye for detail. But you’re also curious, collaborative, and not afraid to challenge the status quo. Whether it’s simplifying a complex flow or refining a micro-interaction, you know how to make the hard things feel easy—and the good things feel even better.

Key Responsibilities

• Help lead the design process for our eCommerce products, including websites, mobile apps, and other digital touchpoints.
• Conduct user research, usability testing, and competitor analysis to inform design decisions.
• Create wireframes, prototypes, and high-fidelity UI designs that align with brand guidelines.
• Shape journeys that not only drive conversion but feel effortless—meeting users where they are and helping them take the next step with ease.
• Collaborate closely with engineers to ensure designs are implemented accurately and effectively.
• Analyze user data (e.g., heatmaps, A/B tests) to iterate and improve user experiences.
• Mentor and provide guidance to junior designers, fostering a culture of design excellence.
• Stay up-to-date with the latest design trends, best practices, and emerging technologies in eCommerce.
• Ability to challenge the status quo and innovate on current and anticipated consumer behaviors

Required Skills & Qualifications

• 6+ years of professional experience in design, with at least 4 years focused on eCommerce platforms.
• Excellent visual and interactive skills.
• Experience conducting user and market research.
• Strong storytelling, presentation, and communication skills.
• System-thinker with the ability to see impact holistically.
• The ability to critically analyze data and articulate hypotheses
• Strong portfolio showcasing end-to-end eCommerce design projects (web and mobile).
• Proficiency in design and prototyping tools (Figma).
• Strong understanding of responsive and mobile-first design.
• Knowledge of HTML/CSS and front-end capabilities (not required but a plus).
• Familiarity with SEO, accessibility standards, and performance optimization for eCommerce sites.
• If you don’t meet every requirement but believe your skills and experience make you a strong candidate, we encourage you to apply.

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Hiring Range

$95,040.00 USD - $118,800.00 USD annually

Incentive Potential

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation

You can review a general overview of each benefit program offered, including this year’s medical plan rates on the VF benefits site ( and by clicking the “Looking to Join VF?” section. Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.