Senior Software Engineer, Internal Tooling - Apple Ads

Senior Software Engineer, Internal Tooling - Apple Ads

Austin, Texas, United States

At Apple, we focus deeply on the customer experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizesfrom small app developers to news publishers to big, global brands. Because when advertising is done right, it benefits everyone.

Apple Ads is hiring a Senior Software Engineer to join our Product Health team, responsible for improving the resilience and performance of the Apple Ads platform. In this role, you'll design and build internal tools that help detect, triage, and resolve production issues before they impact customers. You'll collaborate closely across engineering, operations, and product teams to streamline workflows, automate root cause analysis, and increase the scale and impact of our production support. If you're passionate about using software to solve operational challenges, reduce manual overhead, and improve platform health through automation, we'd love to hear from you!

Responsibilities

• Design and build internal tools for observability, triage, and debugging, used across Apple Ads support and engineering teams.
• Create solutions that automate complex diagnostics and detect anomalies before they impact customers.
• Partner with business operations and engineering stakeholders to gather requirements and ensure tools are effective and adopted.
• Write clean, maintainable code and produce clear documentation for internal users.
• Investigate and resolve a wide range of issues to help our customers and support our business.
• Contribute ideas to the tooling roadmap and influence product features.
• Leverage AI/ML or other automation technologies that improve response time and reduce repetitive work.
• Integrate withand contribute toApple internal solutions from other parts of the company

Minimum Qualifications

• 5+ years of software engineering experience, including designing and building internal tools.
• Proficiency in Java or Python, with strong systems thinking and attention to reliability.
• Experience building tools for support, observability, triage, or production diagnostics.
• Familiarity with logging and monitoring tools such as Splunk, Datadog, or similar.
• Ability to collaborate cross-functionally and communicate effectively with technical and non-technical partners.
• Strong written communication skills and a commitment to clear documentation.
• Bachelor's degree in Computer Science or equivalent practical experience.

Preferred Qualifications

• Background in technical support, QE, DevOps, or production operations roles.
• Exposure to AI/ML-powered tooling, especially in internal software workflows.
• Experience with AWS, Kubernetes, containerized deployment, or CI/CD environments.
• Familiarity with mobile advertising platforms, ad tech APIs, or developer-facing systems.
• Master's degree in Computer Science or equivalent experience

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.