Senior Manager, Technical Consumer Research

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

November 5, 2025

Shift:

Job Description Summary:

Working as a key business partner with the Global Development & Innovation (GDI), Marketing, and Human Insight teams, the Senior Manager Technical Consumer Research will develop and lead comprehensive sensory and consumer research to guide and validate the development of complex consumer‑centric innovation and renovation projects related to beverages, packaging, and equipment to deliver an exceptional consumer experience in alignment with consumer trends and our business strategies.

The role responsibilities to develop and implement research strategies to acquire advanced foundational knowledge to understand and define fundamental consumer and sensory requirements for specific beverage categories, in particular global Sparking, and to inspire our short term and long‑term Innovation and Renovation project pipelines.

What You’ll Do for Us

Create sensory and consumer insights to support Innovation and Renovation projects:

• Build cross‑functional relationships and be recognized as a key business partner on critical projects to drive a consumer centric research plan and influence project success.

• Develop and lead end‑to‑end complex sensory and consumer research projects to gain actionable insights to provide technical guidance to the development team.

  • Translate business needs into an actionable sensory and consumer research plan. Build and lead, end‑to‑end research learning plans, with appropriate consumer and sensory approaches and methodologies, grounded in sound data, to enable effective business decisions.

  • Use appropriate statistical analysis techniques and data analytics to decode research data (such as ANOVA, factorial analysis, and various modeling tools) and draw meaningful conclusions.

  • Provide data‑driven strategic recommendations on business solutions based on strong technical consumer research and deep understanding of the business environment. Identify, evaluate, and mitigate technical risks along the research process to increase confidence in final business decisions.

  • Define solutions based on an in‑depth understanding of the consumer needs and competitive landscape.

  • Communicate with clarity and precision by using data‑driven storytelling to drive change and influence stakeholders.

  • Understand and define fundamental consumer and sensory requirements of your categories and inject this knowledge into solution development.

Proactively Build category knowledge to support short term and long‑range business plans:

• Co‑develop with the GDI category team a multiyear research plan to create critical category sensory and consumer insights to support the Global Sparkling Innovation agenda. Build and leverage product sensory, consumer, and category understanding to optimize the current portfolio and identify new opportunities in collaboration with the GDI category lead.

• Conduct in collaboration with the GDI Sparkling team competitive benchmarking and product/packaging evaluations to maintain a thorough understanding of the competitive dynamics within your categories. Identify drivers of liking and potential white space for future growth.

• Design and execute experiments to uncover the key drivers of consumer preference and optimal sensory user experiences for beverages.

Be a strategic business partner:

• Work as a close partner with the R&D categories team, Marketing and Human Insight team. Build cross‑functional relationships to drive consumer centric solutions and development within the assigned categories.

• Be an active member of the global TCR category team to set up processes to build global and regional consumer and sensory insights. Lead regional and global projects on assigned categories, namely Sparkling.

Build and leverage knowledge:

• Take an active part in the GDI global TCR community and partner on research‑on‑research global projects.

• Be externally focused: Actively participate in the identification, development, and adoption of new methodologies, including innovative and agile methodologies, data sciences, for example.

• Continuous review and development of current best practices, research methodologies, and development of creative solutions to complex challenges. Be curious, identify, and try innovative alternative tools that bolster competitive advantage and deliver market leading results.

Qualifications & Requirements:

• MS/ PhD in Market Research, Food or Sensory Science, Behavioral Psychology or related fields.

• Minimum 8 years of relevant experience in sensory or consumer research.

• Proven track record in delivering consumer centric results working in a matrix FMCG organization including R&D, Marketing and Human Insight.

Functional skills and competencies

• Human centric research:

  • Sensory & consumer research methodology.

  • Sensory user experience.

  • Social & Behavioral Sciences.

• Data analysis

  • Statistical data analysis, modeling tools.

  • Data analytics, data visualization.

  • AI & ML (machine learning) principles.

Communication

• This role communicates internally with the GDI network, Global and Regional Category Marketing, and TI&SC teams. External communication with agencies, suppliers, and universities.

• Strong written and oral communication skills to be able to simplify complex information in a concise format that is appropriate for the audience.

• Storytelling and building concise business recommendations from data and insights.

• Advanced influencing skills.

• Use of AI in advanced communication techniques.

Business partnerships

• Cross functional & strategic interactions: Experience interacting with, influencing, and providing guidance to business partners and cross functional peers.

• Strong problem‑solving skills.

• Strong organizational and time management skills.

• Build and maintain a strong cross‑functional network across the company.

What We Can Do for You

• You will grow as a member of our creative and multi‑cultural R&D Team in Atlanta, in the headquarters of TCCC.

• You will work in one of the main R&D centers of The Coca‑Cola Company, within a multidisciplinary team, supporting innovation for more than 100 countries.

Travel requirements

• Travel will fluctuate and is projected up to a maximum 10% of the time.

The Coca‑Cola Company will not offer sponsorship for employment status

Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company’s sponsorship to continue to work legally in the United States.

Skills

Chemistry, Communication, Continual Improvement Process, Data Compilation, Environmental Science, Food Safety Management, Food Sciences, Food Technology, Green Solutions, Laboratory Testing, Leadership, Microbiology, Product Development, Quality Control (QC), Researching, Sensory Testing, Waterfall Model

Pay Range

$131,000 - $153,000

Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

15

Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.