Senior Manager, Marketing - Pharmacy and Healthcare Delivery

CVS Retail Pharmacy Omni-Channel Marketing And Sales Enablement Strategist

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Design and implement omni-channel marketing and sales enablement strategies to increase the value perception of CVS Retail Pharmacy among B2B stakeholders and drive business growth of CVS Retail Pharmacy Health Solutions.

Responsibilities:

• Design and deliver marketing campaigns, content, and initiatives across channels including digital (web, search), social media, email, thought leadership, events and sales enablement to increase brand perception, solution awareness, and lead generation
• Develop solution and/or account-specific sales enablement content (pitch decks, topic power slides, 1-pager collateral) tailoring value proposition and CVS Retail Pharmacy client & member support performance to maximize value perception and meaningful competitive differentiation
• Drive cross-functional collaboration and external research and discovery of proof point support for prioritized content topics
• Create website content block and news/short-form article expansion and refresh to incorporate new topics; manage liaison process with CVS internal or external creative agencies to execute.
• Collaborate with cross-functional teams, such as product development, sales, and creative services, to ensure cohesive and integrated marketing efforts across core channels.
• Improve competitive intelligence insights (cross-functional engagement, incremental research where necessary) and work to incorporate into meaningful competitive differentiation of CVS Retail Pharmacy value proposition content
• Drive cross-functional collaboration and external research and discovery of proof point support for prioritized content topics
• Analyze marketing tactic performance and content impact metrics such as website traffic/engagement, campaign reach/engagement/message impact, conversion rates, etc. using data-driven insights to support optimization of marketing strategies and tactics
• Stay updated on industry trends, emerging marketing technologies, and best practices, incorporating innovative strategies and tactics including into marketing plans to drive business growth and competitive advantage.
• Develop relationships with leaders within cross-functional teams, such as sales, product, and creative services, to ensure alignment and integration of marketing efforts with overall business goals

Required qualifications:

• 7-10 years; Downstream / commercial marketing; Product management, Communications, Business consulting.
• Compelling, data-based story telling
• B2B Marketing and sales collateral development (digital, sales pitch deck / slide development; product materials, short to mid-length format content writing, thought leadership)
• Adept at planning, execution of campaigns
• Experience conducting market, competitive intelligence research.
• Adept at collaboration and teamwork in a matrixed work environment.
• Mastery of problem solving and decision-making skills

Preferred qualifications:

• Healthcare or pharmacy related industry experience preferred.

Education:

• Bachelor's degree, MBA preferred, Preferred focus marketing, communications

Pay Range:

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.