Senior Manager, Creative Automation - Paid Channels

Senior Manager, Creative Automation

Do you look at a 200 step, manual campaign workflow and instantly see an automation blueprint? As Senior Manager, Creative Automation at Sam's Club, you'll modernize how creative gets made, stored, and shipped across our Owned Media Channels (site, app, email, push, SMS, Radio, In Club Digital Signage, Gas Screens, Direct Mail). You will automate asset handling in AEM, stand up a preprocessing pipeline that "does the Photoshop work" before creatives ever touch it, integrate the toolchain end-to-end, and orchestrate distribution so assets reach each channel with minimal human touch. This is a builder role on a new teamyou'll set the roadmap, influence busy partner teams to gather requirements and clear blockers, and prove impact with data by shortening time to market, improving first pass success, and lowering cost per asset.

What You'll Do...

Map and baseline the manual maze: Document end-to-end production across ~200 action roles from brief ? design ? QA ? publish; capture metrics on cycle time, manual touches, rework/defect rates, and channel delivery latency.

AEM intake on rails: Define AEM ingestion standards (foldering, metadata/rights, versioning, accessibility tags, autonaming) and configure automated intake so assets land correctly without manual filing.

Preflight + preprocess pipeline: Launch automated image/transcode workflows (crop/resize/retouch, colorspace, background removal, variant generation, alttext suggestions) that prepare assets for channels before human review.

Integration blueprint: Produce a systems integration plan connecting creative tool, Work/Project Management, AEM, and our campaign/channel platformsso the system manages handoffs, not people. Prioritize a 90day backlog of "micro automations" with effort/impact sizing.

Automate "store ? prep ? ship":

• Store (AEM): Implement rules-based metadata and smart collections to improve searchability and reuse; automate governance checks (brand, legal, accessibility).
• Prep (preprocessing): Scale batch transformations and template driven variants; embed quality gates and error handling.
• Ship (multichannel): Stand up auto syndication from AEM (or orchestration layer) to owned channels with channel specific renditions and payloads, plus delivery confirmations.

Operationalize the roadmap: Convert opportunities into a quarterly plan from pilot ? production, with change management and training for internal teams and agencies.

Scale across owned channels: Extend automations to merchandising, lifecycle/email, onsite/app, and notifications; enable self-serve templates and guided workflows for partner teams.

Close the loop with data: Instrument A/B testing and dynamic optimization; feed learnings back into templates, prompts, and automation rules.

Resource & vendor stewardship: Optimize team/agency capacity against the automation roadmap; measure partners on throughput, quality, compliance, and time to market.

Influence across busy teams: Proactively gather requirements from partners who don't have free cycles; align on priorities; remove blockers without losing day to day momentum.

Govern responsibly: Maintain brand, ethics, and accessibility standards for any automation or GenAI-assisted stepsclear review gates and audit trails included.

Grow people, not just pipelines: Coach a manager level IC reporting to you; build a culture of curiosity, accountability, and continuous improvement on a team with healthy ambiguity (and lots of opportunity).

What You'll Bring

Builder's mindset + campaign operations savvy: You've automated campaign management/execution flows (even if you're not a designer), replacing manual steps with orchestrated onessupported by before/after metrics on speed, quality, and cost.

AEM & workflow chops: Experience structuring AEM (or comparable DAM) for automationmetadata models, foldering/versioning, permissions, smart collectionsand connecting AEM to upstream creative tools and downstream channels.

Preprocessing at scale: Hands-on with automated image/video pipelines (templating, resizing, retouching, variant generation, Alt text suggestions) and integrating that into approval flows.

Systems integration instinct: Comfortable designing APIs, webhooks, and connectors between work management, DAM (AEM), campaign management, and channel systems to achieve "create once, distribute everywhere."

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

Health benefits include medical, vision and dental coverage

Financial benefits include 401(k), stock purchase and company-paid life insurance

Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

The annual salary range for this position is $90,000.00-$180,000.00. Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications...

Option 1: Bachelor's degree in design, marketing, creative writing, advertising, fine arts, or related area and 4 years' experience leading creative teams. Option 2: 6 years' experience leading creative teams.

Preferred Qualifications...

Experience in web development., experience using Adobe Premier, Final Cut Pro, or related video editing software., experience using Microsoft PowerPoint, Adobe Creative Suite, or related presentation programs., Experience working with animation software., Project management experience, Project Management Professional Certification

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.