Senior Homecare Marketing Business Analyst

Company : Macpower Digital Assets Edge

Location : Atlanta, GA, 30383

Posted Date : 28 October 2025

Job Type : Other

Category : Information Design & Documentation

Occupation : Business Analyst

Job Details

Job Overview:

Partner with cross-functional teams to drive business intelligence and performance metrics for the direct-to-consumer home care business.
Deliver key insights and analysis to support strategic growth initiatives.

Key Responsibilities:

Translate business requests into technical reporting requirements and execute those requirements.
Create and manage real-time KPI dashboards and business case reports using PowerBI, Tableau, and Excel.
Develop and maintain automated and ad-hoc reporting for the direct-to-consumer healthcare business.
nalyze quantitative and qualitative data to identify trends, generate insights, and provide actionable recommendations.
Leverage owned and external data sources to develop enhanced reporting and support real-time marketing decisions.
Collaborate with BI and finance teams to develop analytic solutions based on business needs.
Support decision-making by understanding complex business problems, identifying opportunities, and using best practices in reporting and analysis.
Ensure compliance with HIPAA privacy requirements in all data handling and reporting.

Basic Qualifications:

Bachelor's degree required; MBA or equivalent experience preferred.
5+ years of experience translating business requests into technical reporting requirements and executing those requirements.
5+ years of experience working with reporting tools like PowerBI and Tableau; experience with SQL queries required.
5+ years of experience in performance marketing, preferably involving e-commerce.
Strong experience collaborating with matrixed teams and using business analytics to support leaders.
Experience implementing complex data management projects.
Familiarity with direct-to-consumer key performance indicators preferred.
Experience with Salesforce.com environments is a plus.
Experience in health insurance reimbursement and P&L management preferred.

Skills and Attributes: