Senior Growth Marketing Manager, Paid Acquisition

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The Growth Marketing team at Lyft is a data-driven and growth-focused function bringing marketing, analytics, user insights and experimentation together to develop and optimize the acquisition strategy for our riders and drivers to drive business growth.

We are seeking an experienced and analytical Growth Marketer to lead our user acquisition efforts. This role requires a blend of strategic thinking, hands-on channel expertise, and strong analytical skills. You will be responsible for managing and optimizing key parts of our Growth Acquisition program and for independently driving progress in emerging company initiatives, including Business, International Expansion, Partnerships, and Experimental Programs.

The ideal candidate is an individual contributor who uses advanced analytics to solve business challenges. You should be able to dig into data proactively, launch and manage acquisition campaigns, define the strategic direction of the program, and communicate your findings to the wider team. Advanced analytical skills in SQL and Excel are mandatory.

Responsibilities:

• Be a key contributor and driver to the optimization of B2B+B2C paid media campaigns and programs 
• Build, Manage, and Optimize paid media campaigns 
• Create roadmaps and work cross functionally with other parts of the business
• Partner with third party vendors to expand on our online and offline acquisition capabilities
• Ad-hoc analyses to diagnose and troubleshoot performance
• Design and execute experiments to improve program performance
• Collaborate with cross-functional teams, including Marketing, Business, and Product and Analytics teams
• Architect and build a suite of autonomous AI agents to automate high-impact marketing functions. You will own the end-to-end development lifecyclefrom identifying opportunities to deploying solutionsfor example, creating a creative intelligence agent that systematically analyzes ads to identify winning patterns in visuals and copy.

Experience:

• 5+ years in growth marketing / paid acquisition channel management; ideally the candidate has a mix of B2B and B2C experience
• Strong expertise in executing and optimizing campaigns across Paid Social, Search, and other digital channels
• Strong SQL and analytical experience is a must - We will be testing for this
• Previous experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
• Demonstrates a proactive approach, taking full ownership and driving projects or channels from inception to completion with minimal supervision.
• Thrives in fast-paced environments and can adapt quickly to shifting priorities

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $154,000 - $192,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Total compensation is dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.