Senior Director, Oncology Marketing - US Lung Lead

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Overview

The Sr. Director, US Lung Marketing, is a member of the Oncology Business Unit with accountability for leading the team responsible for commercialization and driving performance of the oncology product in NSCLC within the US. This position reports to the Executive Director, Global Lung Marketing. The Sr. Director of US Lung Marketing manages the US Lung Marketing team and collaborates across the Franchise Team to ensure alignment, integrate personal, non-personal, and scientific/peer-to-peer initiatives, and manage the US P&L and performance vs objectives in NSCLC.

Responsibilities

• Drive the marketing for the NSCLC indication in the US. Lead the team of direct and 2nd line reports to ensure alignment of activities/initiatives to US NSCLC strategy, and performance vs objectives. Build strong, trust-based relationships across the product team and with Senior Oncology Marketing leadership.
• Lead strategy, tactics, and budget development for the NSCLC indication, ensuring alignment to the Global Lung Strategy.
• Collaborate with Clinical, Medical Affairs and Field Medical to align with Medical strategic plans.
• Serve as strategic lead for all US promotional materials, aligning with Global NSCLC leadership content.
• Direct US brand planning for NSCLC within the brand planning process; identify and prioritize business opportunities.
• Work with Insights and Data Analytics to assess promotional effectiveness, track brand performance, share of voice, market dynamics, and competitive actions and responses.
• Provide business assumptions and inputs to brand performance forecasting.
• Lead multi-channel marketing strategy, including omni-channel digital & media strategy, remote/tele-detailing, and development of educational resources aligned to brand objectives and key audiences.
• Develop and manage professional relationships with physician experts and participate in key congresses; build connections with important US NSCLC leaders.
• Direct the US Field Teams Plan of Action and training plan.
• Act as the key US Lung point of contact and foster collaboration with cross-functional areas and internal strategic partners (e.g., Field Sales, Training, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access).

Qualifications

• Bachelor's degree
• 10-15+ years of progressive experience in pharmaceutical marketing, brand strategy and execution. Oncology experience preferred; NSCLC experience a plus.
• Experience hiring and managing large teams (4+) with emphasis on people development and building a learning-agile culture. Track record of identifying and attracting high-potential talent.
• Experience leading long-range brand plans, budgets, and familiarity with forecasts for commercial teams in the pharmaceutical/biotech industry.
• Exemplary marketing technical skills from strategy to tactical execution; ability to identify growth opportunities in competitive environments and elevate brand value.
• Experience in personal and non-personal (e.g., digital or omnichannel) marketing in the pharmaceutical industry.
• Working understanding of media planning and buying.
• Expertise in managing agencies and suppliers.
• Strong analytical skills for tracking and communicating metrics.
• Ability to communicate HCP/KOL engagement and project results to management and cross-functional partners.
• Strong project and process skills with attention to detail.
• Ability to communicate and act promptly with initiative, creativity, and agility in complex, rapidly changing environments.
• Proactive, able to prioritize and comfortable working through ambiguity.
• Good interpersonal skills internally and externally.
• Preferred: Solid understanding of oncology provider treatment environment and economics across academic and community settings; knowledge of buy & bill, specialty pharmacy, IDNs, and payers.
• Preferred: Prior pharmaceutical sales experience.
• Willingness to travel 25-30% (including weekend travel as needed).

Does this sound like you? Apply now to take your first step toward living the Regeneron Way. We offer an inclusive and diverse culture with comprehensive benefits (which vary by location) and may include health and wellness programs, equity awards, annual bonuses, and paid time off for eligible employees at all levels.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

Salary Range (annually): $212,900.00 - $354,800.00

For roles in the U.S., salary ranges are shown in accordance with U.S. law and apply to U.S.-based positions. For roles based in other regions, salary ranges are shown according to applicable local laws and currency. Please speak with your recruiter about salaries and benefits in your location if you are outside the U.S., Japan or Canada.

Please note that certain background checks will form part of the recruitment process, conducted in accordance with local law to verify information such as identity, right to work, and educational qualifications.

Seniority level: Director

Employment type: Full-time

Job function: Marketing and Sales

Industries: Internet News

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