Senior Data Scientist, Performance Marketing

Company : Launch Potato

Location : Chicago, IL, 60602

Posted Date : 15 September 2025

Job Type : Other

Category : Mathematics

Occupation : Data Scientist

Job Details

WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
(This role will heavily focus on building machine learning models. This is NOT an engineering/data engineering position.)
BASE SALARY: $110,000 to $160,000 per year, paid bi-monthly
MUST HAVE:

A minimum of 4 years of hands-on experience in data science and machine learning.
2+ years of experience in the performance marketing or lead generation industry.
Expertise in designing, implementing, optimizing, and testing Multi-Armed Bandit (MAB) solutions and recommendation systems.
Proficiency in Python, SQL, and experience with Data Science tools like Git, Docker, and Kubernetes.

ROLE MISSIONYou will play a critical role in advancing Launch Potato's data science capabilities by developing and deploying machine learning solutions that power key initiatives across the business. Your contributions will directly enhance customer personalization, optimize monetization models, and improve lead quality for our partners. As a thought leader, you'll drive innovation by leveraging cutting-edge methodologies such as Multi-Armed Bandit solutions, recommendation systems, and LLMs to deliver measurable business outcomes.
OUTCOMES

Machine Learning Impact: Build scalable ML solutions that contribute to measurable improvements in company performance metrics within the first 12 months.
Cross-Functional Collaboration: Actively partner with Product, Engineering, Business Intelligence, and other teams to integrate ML models into initiatives across verticals, such as Credit Cards, Insurance, and Prizes & Games.
Innovation & Ownership: Identify and prioritize high-impact ML opportunities within the first three months, leading their design, implementation, and deployment by month six.
Leadership & Mentorship: Serve as a thought leader by mentoring junior data scientists and contributing to the growth of Launch Potato's data science team.
Scalability & Efficiency: Create containerized ML models using Docker/Kubernetes that ensure efficiency, scalability, and ease of deployment.

APPLY IF YOU ALREADY HAVE

Experience: Minimum 4 years experience in a hands-on, in-the-weeds data science position.

Industry Expertise: A deep understanding of monetization methodologies within performance marketing and the ability to translate them into data science applications.
ML Specialization: Experience building and productionizing MAB solutions, recommendation systems (content-based, collaborative filtering, hybrid), and deep learning models.
Technical Skills: Expert-level Python and SQL skills, along with hands-on experience in cloud services like AWS or GCP and familiarity with the ML lifecycle.

Competencies:

Analytical Excellence: Proven track record of leveraging ML models to drive company-level performance metrics.
Curiosity & Innovation: A passion for learning and staying updated with the latest ML/AI trends, technologies, and applications.
Leadership: Ability to independently own projects, structure complex challenges, and collaborate effectively across teams.

NICE TO HAVES

Experience utilizing LLMs and deep learning techniques for personalization and business solutions.
Proficiency in data visualization tools like Looker.
A track record of contributing to the growth and roadmap of a data science team.
Experience training, mentoring, or managing junior data scientists and machine learning engineers.

Total Compensation & Rewards
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Recently Posted Jobs

Back of House Team Member

Ruth's Chris Steak House

Rogers, AR

Locum Physician Urology

Aya Locums

Morgantown, WV

Construction Highway Project Engineer

JLM Strategic Talent Partners

Mesa, AZ

Social Worker - Emergency Department

University of Washington

Seattle, WA

Site Supervisor (SS) (Sergeant)

Inter-Con Security

Washington, DC

Component Engineer - Technical Lead

Cisco

San Jose, CA

Clinical Social Worker - Licensed

Headway

Baltimore, MD

Travel Nurse RN - PCU - Progressive Care Unit - $2,188 per week

Solomon Page

Richmond, VA

Airport Performance Supervisor - LIT UA

Unifi

Little Rock, AR

Infant and Toddler Lead Teacher

The Learning Experience

Oceanside, CA

Speech Language Pathologist - Multiple Opportunities! - Up to $10,000 in Hiring Incentives

Lee Health

Fort Myers, FL

Senior Human Resources Business Partner (Hybrid Work Options)

CDM Smith

Fort Myers, FL

Travel Respiratory Therapist - $1,537 per week

Skyline Med Staff Allied

Petaluma, CA

Medical Assistant

South Shore Health

Weymouth, MA

Project Safety Assistant - Southern California '24-'25

Turner Construction

Los Angeles, CA

Other Jobs You May Like

Senior Data Analyst - Loyalty Systems

Company : Compunnel Software Group, Inc.

Location : Chicago, IL

Mid-Level AI / Machine Learning Engineer

Company : WEX

Location : Chicago, IL

Data Scientist, RWE Clinical Trials - Remote

Company : Walgreens

Location : Deerfield, IL

Scientist I (Research Technician)

Company : US Tech Solutions

Location : North Chicago, IL

Food Scientist

Company : Crescent City Recruitment Group

Location : Oak Brook, IL

R&d Scientist

Company : Actalent

Location : Mt Prospect, IL

Scientist I Process Chemistry, Radiochemistry & Chromatography

Company : AbbVie

Location : Great Lakes, IL

Data Scientist, People Experience

Company : Slalom

Location : Chicago, IL

Scientist l, Analytical Development (Biologics)

Company : AbbVie

Location : Great Lakes, IL

Senior Data Scientist Analyst

Company : Sargent & Lundy

Location : Chicago, IL

Senior Scientist II, Mass Spectrometry

Company : AbbVie

Location : Great Lakes, IL