Senior CRM Marketing Analyst

About:

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Across all brand touchpoints-from Bloomingdales.com to our newest small store concept, Bloomie's-everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.

Job Overview:

The Senior CRM Marketing Analyst will lead marketing efforts to deliver personalized site experience for our customers and drive segmentation strategies for the Contact Strategy team. This individual will collaborate closely with cross functional teams to develop and execute campaigns that bring synergy between the customer's email, mobile and site experiences. The ideal candidate needs to be a self-starter, exhibit strong analytical skills and able to collaborate with cross-functional teams.

Essential Functions

• Develop and Execute Site Personalization Strategies via Adobe Test & Target.
  
  • This includes identifying opportunities for personalization, defining target audiences, and collaborating with various teams to ensure alignment of personalized experiences across our website and CRM channels.
  • Analyze campaign performance, summarize findings and share results with appropriate stakeholders and cross functional teams.
• Develop targeting strategies for Direct Mail, Email, and SMS/Push to improve customer retention and drive overall omnichannel sales.
  
  • Apply different targeting strategies, including RFM, Model Scores, Control Groups, etc.
  • Build and optimize audiences in the campaign management tool (SAS 360) for all CRM channels.
  • Compile results and summarize findings in a digestible format along with recommendations and next steps on select CRM campaigns.
• Preparation and maintenance of the weekly email status sheet which includes targeting, segmentation, versions, count approval, scheduling and communication of all email marketing campaigns for cross functional team meetings.
• Design, implement and analyze A/B tests to optimize CRM strategies.
• Drive and manage asset workflow , including creative briefs, linking strategies, etc. for select CRM initiatives.
• Perform other duties as assigned

Qualifications:

• BS or BA Degree required, Marketing and/or Digital Marketing background a plus
• 3-5 years of analytical experience
• Strong Excel skills and proficiency in PowerPoint
• Marketing systems and tools such as Salesforce Marketing Cloud, Adobe, and SAS 360 a plus
• Ability to partner with multiple cross functional teams
• Excellent project management skills
• Detail oriented
• Results and goal focused
• Self-starter, takes initiative, and recognizes the need for urgency

This job description is not all inclusive; additionally, Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. - including Macy's, Bloomingdale's, and Blue Mercury - is an equal opportunity employer, committed to a diverse and inclusive work environment.