Senior Creative Strategist (Remote Eligible)

Senior Creative Strategist

Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

As a Senior Creative Strategist you own campaign-level and content-system strategy translating guest truths, cultural signals, and business priorities into inspiring briefs, narratives, and content architectures that unlock extraordinary creative work. You are both a strategist and storyteller, ensuring that content not only inspires but also delivers clarity, consistency, and measurable impact across channels. With curiosity as your default, you connect and scale signals from culture, guests, and business and help teams imagine how an idea flexes across every touchpoint. You thrive in collaboration, guiding creative, marketing, and channel partners, and you bring courage and conviction to your recommendations.

Responsibilities

• Author sharp, inspiring creative briefs and content strategies that spark ideas, align stakeholders, and ensure connected storytelling.
• Lead strategy for campaigns and seasonal initiatives, ensuring content has cultural resonance, creative boldness, and measurable impact.
• Translate consumer, cultural, and performance insights into content implications that move the brand forward.
• Analyze performance metrics and use analytics/AI to generate predictive insights that fuel creativity and optimize content ecosystems.
• Partner with brand strategists and channel leads to ensure marketing, creative, and content briefs are integrated.

Success Looks Like

• Campaigns and content you lead are extraordinary: resonant, consistent, and delivering measurable impact.
• Your briefs and content strategies are celebrated by creatives and business partners as inspiring and actionable.
• Partners seek you out for clarity on how an idea should flex into content across the ecosystem.

About You

• 5-8 years of experience in content strategy or creative strategy.
• Experience shaping integrated content systems spanning digital, social, retail, experiential, and traditional media.
• Proven ability to author briefs and lead campaign strategy that drive extraordinary creative outcomes.
• Strong ability to link performance data to content optimization.
• Fluent in cultural intelligence and consumer behavior, with a knack for translating complexity into clarity.
• Collaborative, influential, and confident in leading through ambiguity.