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Sales Associate II

Tapestry

Company : Tapestry

Location : Lake George, NY, 12845

Posted Date : 16 October 2025

Job Type : Other

Category : Sales

Occupation : Sales Associate

Job Details

Sales Associate II

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to lastfor you to be yourself in.

Coach is part of the Tapestry portfolio a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Sales Associate role is an integral part of the store's overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach's Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.

SALES FLOOR:

Understands organizational objectives and makes decisions that align with Company priorities

Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and clienteling strategies in partnership with the management team.

Creates short- and long-term strategies to achieve personal metrics and performance goals

Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity

Represents Coach as a brand ambassador

Demonstrates Coach's Selling and Service expectations at all times

Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics

Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers

Creates positive impressions with customers by bringing best self to work through attire consistent with Coach's Guide to Style

Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.

Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.

Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.

Discusses product features and builds the sale by leveraging cross-selling skills and abilities.

Cross-sells and encourages beneficial product add-ons that relate to the customer's shopping needs

Sensitive to customers' needs and tailors approach by reading cues

Attends to the unique and individual shopping needs of each customer.

Works with multiple customers simultaneously and breaks away as appropriate

Follows up with customers consistently and genuinely to influence/close the sale

Flexes personal selling techniques to contribute to overall store financial results

Builds lasting and loyal relationships with customers

Leverages Coach's tools and technology to support relationship building and clienteling efforts

Creates enthusiasm and positivity for a shared vision and mission

Promotes and endorses a team selling environment

Fosters an environment of teamwork, trust and collaboration with internal and external customers

Remains solution oriented; is adaptable and flexible to changing business and store needs

Welcomes feedback and adapts behaviors as appropriate

Maintains a calm and professional demeanor at all times

OPERATIONS:

Ensures all daily tasks are completed without negatively impacting service or Coach standards

Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner

Maintains a clean and tidy selling floor at all times

Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures

Replenishes inventory on sales floor as needed

Supports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintains strong organizational standards as it relates to product both in the stockroom and on the sales floor.

Supports cash-wrap when needed to process purchases, returns, and exchanges.

Efficiently processes customer transactions: Purchase, Return, Exchange, Found Order etc.

Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains strong organizational standards and maintains visual merchandising expectations.

Competencies required:

Drive For Results: Can be counted on to exceed goals successfully. Is consistently one of the top performers. Very bottom line oriented. Steadfastly pushes self and others for results.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers. Gets first hand customer information and uses it for improvements in products and services. Acts with customers in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

Creativity: Comes up with a lot of new and unique ideas. Easily makes connections among previously unrelated notions. Tends to be seen as original and value-added in brainstorming settings.

Interpersonal Savvy: Relates well to all kind of people up down and sideways. Inside and outside the organization. Builds rapport. Builds constructive and effective relationships. Uses diplomacy and tact. Can diffuse even high tension situations comfortably.

Learning on The Fly: Learns quickly when facing new problems. A relentless and versatile learner. Open to change. Analyzes both successes and failures for cues to improve, experiments and will try anything to find solutions. Enjoys the challenge of unfamiliar tasks. Quickly grasps the essence and underlying structure of anything.

Perseverance: Pursues everything with energy, drive and a need to finish. Seldom gives up on anything before finishing, especially in the face of resistance or setbacks.

Dealing with Ambiguity: Can effectively cope with change. Can shift gears comfortably. Can decide to act without having the total picture. Does not get upset when things are up in the air. Doesn't have to finish things before moving on. Can comfortably handle risk and uncertainty.

Additional Requirements

Experience: 1- 3 years of previous sales experience, preferably in a luxury retail service environment. Possesses current knowledge of fashion trends and competition in the marketplace.

Education: High school diploma or equivalent; college degree preferred.

Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS and Internet), utilize walkie talkie, understand and read price and product release sheets.

Physical: Ability to execute at a fast pace. Ability to communicate effectively with customers and team. Ability to maneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required. Ability to frequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to process product shipment/transfers

Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible schedule, including nights, weekends, and holidays high retail traffic and sales days including but not limited to the day after Thanksgiving, Memorial Day, Christmas Eve, Mother's Day, etc.).

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