Retail Media Account Manager

Retail Media Account Manager

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Retail Media Account Manager is responsible for day-to-day account management, campaign activation and maintaining strong relationships with Orange Apron Media partners. The Retail Media Account Manager will support onboarding new advertisers, monitor campaign performance, and identify opportunities to drive additional sales, acting as a trusted advisor to clients. The Retail Media Account Manager will work closely with advertisers to ensure campaigns meet business objectives and provide ongoing support to optimize results.

Key Responsibilities:

• 25% - Account & Relationship Management: Build and maintain strong relationships and nurture day-to-day long-term relationships with clients, ensuring smooth communication and collaboration. Oversee daily account activities, ensuring clients' needs are met and addressing issues quickly. Translate business objectives into marketing programs, provide real-time reporting, and manage vendor budgets. Manage project timelines and deliverables to ensure accurate and timely execution of marketing programs.
• 35% - Campaign Activation & Evaluation: Collaborate with cross-functional partners (media operations, analytics, creative) to enhance campaign performance and client satisfaction. Plan, activate, and execute advertising campaigns across both onsite and offsite channels to maximize reach and engagement and lead vendor meetings on campaign activation. Evaluate the performance of campaigns, providing data-driven insights and actionable recommendations for improvement.
• 20% - Onboarding & Client Support: Understand the objectives of each advertiser and collaborate with internal teams to develop and execute campaigns that drive revenue; Lead the onboarding process for new service providers and supplier partners, ensuring they are fully integrated into the Orange Apron Media program and equipped with the tools and knowledge necessary to succeed. Provide ongoing training, support, and resources to advertisers, helping them navigate the program and achieve their goals.
• 20% - Sales Opportunities & Reporting: Work with internal teams to develop reporting tools, forecast client spend, and present findings and opportunities to clients. Identify potential upsell and cross-sell opportunities based on performance and create customized recommendations in partnership with Retail Media Account Executive to enhance engagement and revenue growth.

Direct Manager/Direct Reports:

• This Position typically reports to the Retail Media Account Executive or Senior Retail Media Account Executive
• This Position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 5% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be 18 years of age or older
• Must be legally permitted to work in the United States

Preferred Qualifications:

• Working knowledge of Microsoft Office Suite
• Working knowledge of presentation software (e.g., Microsoft PowerPoint)
• Demonstrated ability to collaborate and work effectively with cross-functional teams
• Demonstrated project management skills
• Excellent written and verbal communication skills
• 2-4 years of professional work experience
• 2-4+ years of experience in retail, retail media sales, marketing, and/or a background in marketing campaign management
• Familiarity with digital media, retail, e-commerce, and on-site advertising products
• Experience in agency, brand marketing, or ad tech environments
• Proven success managing marketing campaigns and working with major consumer brands
• Strong project management skills with the ability to manage multiple tasks simultaneously
• Ability to interpret data, identify trends, and optimize campaign performance

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Preferred Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 2

Preferred Years of Work Experience:

• 2

Minimum Leadership Experience:

• No previous leadership experience

Preferred Leadership Experience:

• No previous leadership experience

Certifications:

• None

Competencies:

• Action Oriented
• Decision Quality
• Collaborates
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Drives Results