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Regional Sales Manager (Retail) - UniFirst First Aid + Safety

UniFirst

Company : UniFirst

Location : Boon, MI, 49618

Posted Date : 12 October 2025

Job Type : Full Time

Category : Sales

Occupation : Sales Manager

Job Details

Our Team is Kind of a Big Deal!

UniFirst First Aid + Safety is seeking a reliable and hardworking Regional Retail Sales Manager to join our community. As a Team Partner in the Sales Department, you will be responsible for building, developing, and leading a team of professional Sales Managers. The Regional Sales Manager will be responsible for the overall revenue, expenses, and growth of their UniFirst First Aid in their region. When working with UniFirst First Aid + Safety we provide a variety of shifts. Our standard is a 5-day work week, enjoy two days off a week. We have an immediate opening and provide on the job training.

Pay & Benefits:

On the job training + 401K with Company Match, Profit Sharing, Health Insurance, Employee Assistance Program, Life Insurance, Paid Time Off, Direct Payroll Deposit, Tuition Reimbursement, 30% Employee Discount, Employee Referral Bonuses.

What’s in it for you?

Training: With the most in-depth training platform in the industry, our employees get top quality skills training designed to enhance their performance and assist them with their career potential and advancement.

Career Mobility: We’re a growing company offering significant avenues for personal development and growth. Some companies like to promote from within, we love to!

Technology: UniFirst’s many cutting edge sales tools and innovative programs are designed with one purpose in mind – to help you succeed.

Community Culture: Our unique community culture is what makes UniFirst an organization that stands out from the rest.

Diversity: At UniFirst, you'll find an environment packed with different cultures, personalities, and backgrounds because we know it takes many kinds of people to make us successful.

What you’ll be doing:

  • Assist the Sales Manager with AED presentations and attend demos to assist with deals.
  • Attend sales calls with Sales Manager and Territory Manager for prospective new accounts.
  • Assist Sales Manager with CPR classes and open routes as needed.
  • Ensure Sales Managers have adequately staffed and trained Territory Managers for their locations.
  • Visit locations once per year to inspect their business and evaluate Territory Managers.
  • Communicate inspection feedback, goals and action plans for improvement with Sales Manager.
  • Attend, participate and lead location meetings, as needed, to support the Sales Manager.
  • Use historical data to prepare yearly budgets for each location.
  • Attend annual budget meeting with Unifirst and be knowledgeable on data results, Territory Manager updates, expenses, accounts and the plan to meet revenue goals.
  • Prepare and participate in weekly focus meetings with Sales Managers and Director of Sales to cover location statuses, Territory Manager progress/goals, promotions, potential problems, monthly reports and growth strategies.
  • Interview, hire, and train each Sales Manager at your locations.
  • Conduct final interviews and assist with the training of Territory Managers.
  • Make sure coverage is provided and you are available to assist Territory Managers, when there isn’t a Sales Manager available.
  • Review possible bid opportunities and submit completed packets in a timely manner.
  • Review P Card (location credit card) packets for each Sales Manager, monthly purchase register and contribution report for each location; discuss any concerns with Sales Manager and follow protocol in place.
  • Receive a SOX report for each Sales manager and purchase correction report.
  • Approve the SOX certification for each location and make account code corrections, as needed.
  • Review and approve all expense vouchers/reports for Sales Managers and Territory managers.
  • Review monthly sales/contribution reports, track and compare each locations YTD revenue/contributions and discuss year to year comparisons with Sales Manager, as needed.
  • Review and take action as needed on daily, weekly and monthly reports (e.g., DAR, Daily Standings, price change, Free Goods, Ancillary, AED, Merchandising, etc.).
  • Complete a monthly activity report.
  • Review Sales Managers’ activity report and Territory Manager’s payroll for accuracy.
  • Review COGS and GP% for all csp before sending to DOS for approval. 
Qualifications

What we’re looking for:

  • Bachelor’s Degree or higher, or equivalent combination of education and experience is preferred
  • Must be 21 years of age or older.
  • 2 years of business to business selling or account management experience and one year of management experience preferred.
  • Ability to travel 30% - 40% to attend shows, visit distributors and attend meetings is required. 
  • Individuals who drive their personal vehicles for business purposes will be required to comply with minimum auto insurance requirements per UniFirst's standards.
  • Must have safe driving record and valid non-commercial driver’s license.

About UniFirst First Aid + Safety

UniFirst First Aid + Safety is a division of the UniFirst Corporation. UniFirst First Aid + Safety is one of the largest providers of First Aid, AEDs, Compliance Training, Safety and PPE products in the United States.  Businesses such as manufacturing, office buildings, retail, construction, logistics, automotive, and government agencies, are just a few examples of our current customer base. We are part of a $70 million division within a $1.8 billion company.   

UniFirst is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws.

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