Public Relations & Social Media Coordinator

Public Relations & Social Media Coordinator

Location: Detroit, Michigan

Reports To: Director of Marketing & Communications

FLSA: Non-Exempt

Salary: Negotiable, based upon experience

Position Summary:

The Public Relations & Social Media Coordinator supports the external communications strategy of Huntington Place by managing daily public relations activities and social media engagement. This position will serve as the key point of contact with our PR agency, assist in media outreach, and drive social media content creation, scheduling, and monitoring to elevate the brand and amplify our voice across all platforms.

Key Responsibilities:

• Serve as liaison between Huntington Place and the PR agency; coordinate messaging, press releases, media outreach, and PR campaigns.
• Draft, review, and distribute press releases, media advisories, and talking points.
• Monitor media coverage and compile regular reports on PR performance and impact.
• Plan and schedule content for social media platforms (Instagram, LinkedIn, Facebook, X, TikTok) in alignment with brand goals.
• Collaborate with internal departments and partners to develop engaging social content that supports events, announcements, and community initiatives.
• Analyze social media performance data and provide regular reports and insights.
• Support onsite media events and press opportunities as needed.
• Ensure all communications align with brand voice and visual identity.

Other:

• Perform special assignments and additional duties as directed.
• Role requires walking, climbing, kneeling, and navigating large facility areas.
• Must be available for irregular and extended hours, including nights, weekends, and holidays, as dictated by event needs.

Qualifications:

Experience:

• 12 years of relevant experience (internships included) in PR, social media, or marketing.

Education:

• Bachelor's degree in public relations, Communications, Marketing, or related field; relevant equivalent experience may be considered in lieu.

Skills:

• Strong writing, editing, and communication skills.
• Proficiency with social media platforms, publishing tools (e.g., Hootsuite, Later), and analytics dashboards.
• Ability to manage multiple projects in a fast-paced environment.
• Familiarity with media relations best practices and brand storytelling.

Physical Requirements:

• Ability to stand, squat, walk long distances, and/or obtain necessary vantage points for optimal image/content capturing during events and as needed.
• Must be able to work rotating shifts, including nights, weekends, and holidays.

Huntington Place/ASM Global is an Equal Opportunity/Affirmative Action Employer, and encourages Women, Minorities, Individuals with Disabilities, and Protected Veterans to apply. VEVRAA Federal Contractor